Needfinding in the galleries: overcoming blind spots with direct observation

Another great post from Design Thinking for Museums! Short and sweet…

Design Thinking for Museums

Museum professionals are faced with design decisions on an almost daily basis, from developing tour guidelines to building digital resources. In the routine of everyday work and with a lack of in-house visitor research staff, it is too easy to base design decisions solely on experience and precedent, and make choices based on assumptions and habit. But by conducting simple needfinding activities, such as direct visitor observations in the galleries, we can override our blind spots and arrive at new insights.

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