Tag Archives: professional development

Real transformation ain’t easy

So, here I am in Seattle at the American Alliance of Museums conference, and I’m not finishing my presentation. Instead, I’m getting very excited for the first couple of CODE|WORDS essays, which should launch this week! The introduction is already on Medium if you haven’t seen it. It’s been a long haul, but we’re starting, and I’m very excited to read what our friends have to say. Just talking to the authors has been enriching and good exercise for looking at things from fresh vantage points.

Getting out of the “business as usual” mindset is never easy, but vital for thinking about how museums should organize themselves to best fulfill their missions in the current century. It’s an evergreen topic that I wrote about extensively a couple of years ago in the Museum from Scratch series.  There I wondered what would a born-dgital museum look like. Who would work there and what would they do? The whole idea was to step outside the usual strategic planning model that takes the current organization as the starting point and suggests chenges to that structure. Great for incremental change, not so good for dramatic, systemic change. Two recently published reports lend their support to this idea, and are essential reading for anybody interested in museums and the future.

‘Bolt-on’ digital strategies vs digital ‘transformation’

The first is a Forrester Research report titled “the State of Digital Business 2014″. In it, the author says that a majority of CEOs favor ‘bolt-on’ digital strategies over digital ‘transformation’ and that overcoming this mindset is going to be a key factor in businesses success in the coming years. I reckon the same will hold true for museums.

The study itself is obviously a paid product, but Jessica Davies at The Drum summarizes some of the key findings of Nigel Fenwick, who polled 1,591 senior business leaders in the UK and US. Fenwick finds that the disconnects between the marketing and technology sides of businesses are wide neough that they signal a “digital strategy execution crisis” in many companies. Sound familiar, museum folks?

Some key takeaways:

A Bolt-On Digital strategy will Not Be enough In 2015 and beyond:

While marketing has been the principal driver of digital initiatives up to 2014, going forward firms must take a more comprehensive approach to digital transformation and avoid simply bolting digital onto the existing business.

CMOs Must Partner with CIOs To Transform Toward a Digital Business:

Digital business requires both digital customer experience and digital operational excellence. Without the CIO as a digital partner, chief marketing officers (CMOs) will tend to approach digital as a bolt-on approach to customer engagement.

CIOs must embrace digital as a core technology imperative:

CIOs must shift their focus toward systems that support the firm’s ability to win, serve, and retain customers. Digital technologies are central to this shift. The ability of the technology management team to embrace digital will shape the future of the CIO.

Innovation and the New York Times
The really, really big news though comes from the newspaper industry and the leak of an internal 96 page strategy report commissioned by the New York Times that frames the challenges of disruption on legacy institutions better than anything I’ve ever read. It’s a long read, but well worth it. Obviously an internal document, it lays out the kinds of turf battles, internal confusions, and working at cross-purposes that happens in any big enterprise. Really, read it!

Joshua Benton at the Nieman Lab wrote a great synopsis of the report that’s a good starting place, especially for unpacking some of the insider language that the report uses. Benton calls it “one of the key documents of this media age. It’s an astonishing look inside the cultural change still needed in the shift to digital” It’s that important.

I’m still going through with a fine tooth comb, but here are some of things that have leapt out at me.

Pg 4

That means taking more time to assess the landscape and chart the road ahead, rethink print-centric traditions, use experiments and data to inform decisions, hire and empower the right digital talent and work hand in hand with reader-focused departments on the business side.

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It should be stated explicitly that there is no single transformational idea in this report. Transformation can be a dangerous word in our current environment because it suggests a shift from one solid state to another; it implies there is an end point. Instead, we have watched the dizzying growth of smart phones and tablets, even as we are still figuring out the web. We have watched the massive migration of readers to social media even as we were redesigning our home page.

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Audience Development is the work of expanding our loyal and engaged audience. It is ahout getting more people to read more of our journalism. The work can be broken down into steps like discovery (how we package and distribute our journalism), Promotion (how we call attention to our journalism) and connection (how we create a two-way relationship with readers that deepens their loyalty)

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A list of best practices for experimentation
• Launch efforts quickly, then iterate. We often hold back stories for publication, as we should, because they’re “not quite there yet.” Outside our journalism, though, we can adopt the “minimal viable product” model, which calls for launching something in a more basic form so that we can start getting feedback from users and improve it over time.

• Set goals and track progress. Every new project should be launched with a specific goal and metric for success. In many cases, our main goal is high-quality journalism. But readership and engagement are usually important, too; All managers should be clear on what a new initiative is aiming to accomplish. Editors in charge of experiments should track their progress in real time.

• Reward experimentation. Currently, the risk of failing greatly outweighs the reward of succeeding at The Times. We must reward people who show initiative, even when their experiments fail. Share lessons from both successes and failures.

• We need to do a better job of communicating our digital goals, and sharing what we know about best practices to achieve them. No project should be declared a success, or shuttered, without a debrief on what we’ve learned, so that we can apply those insights more broadly.

• Kill off mediocre efforts. To free up resources for new initiatives, we need to be quicker and smarter about pulling resources from efforts that aren’t working. And we must do it in a way that is transparent so that people understand the reasons behind the decision, so that they will be willing to experiment again.

• Plan for “version 2.0″ and beyond. Often, the resource plan for new projects stops at launch. As we learn from readers about what is working and not working, we have to continue our efforts to refine and develop our new initiatives.

• Make it easier to launch an experiment than to block one. At many companies, people are able to test ideas on a small percentage of users with mid-level approval. Elsewhere, you must write a memo about why an experiment should not happen in order to block it. Our journalistic standards always need to be protected, but tradition alone shouldn’t be a justification for blocking experiments.

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We need to explicitly urge reporters and editors to promote their work and we need to thank those who make the extra effort. Interest in and aptitude for social media should not be required – just as we don’t expect every reporter to be a great writer – but it should be a factor. And we need to help journalists raise their profiles on social by sharing best practices. Our journalists want maximum readership and impact but many don’t know how to use social media effectively. Content promotion needs to become more integrated into each desk’s daily workflow.

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To become more of a digital-first newsroom, we have to look hard at our traditions and push ourselves in ways that make us uncomfortable. Too often we’ve made changes and then breathed sighs of relief, as if the challenge had been solved. But the pace of change is so fast that the solutions can quickly seem out of date, and the next challenge is just around the corner.

Reading this and looking back at the Museum from Scratch posts lead me to scribble a bunch of questions as I was reading the Times report. These are in no particular order, but I need to get them written down so they won’t get lost.

  • Why don’t we treat Internet access as a utility? Whatever the FCC says, it’s like water and electricity and needs to be as ubiquitous and as essential to the building functioning.
  • Should there be an IT dept that functions like current ones? Nobody tells you how to file your papers, why should they tell you how to file your docs? Ppl will take care of ther own devices.
  • Why don’t we treat the digital artifacts of the work (email, files, etc…) as being worthy of being collected and preserved?
  • How do we recoginze the people who we serve? In modern born-digital musuems, the engagement economy exist for both onsite and online visitors. Programs will have to encourage deeper levels of engagement and connection w the museum. Visitors will be encouraged to become closer to the museum and rewarded as they do.
  • How do we make the value statement pervade everything we do, and make sure everyone knows it?
  • How do we make audience engagement part of everybody’s job? There’s a great urban legend about an AMerican president visiting Johnson Space Center during the Moon Race and asking a janitor what he was doing. The jnaitor allegly replied “I’m helping send a man to the Moon.” That’s the kind of place we strive for.
  • How does continuous professional development occur and become a performance metric for staff?  “How have you improved?” and “What have you learned?” shouldbe questions we should be asked.
  • How do we make the ladder for staff development is clear for as many as possible?
  • How do we bake time for reflective practice into the institution?
  • How do we keep what’s important safe, and let the rest of it be somebody else’s worry? The cloud is nice, in the short-term. In the long-term, the cloud doesn’t give a shit about you or your mission. Gmail, Evernote, etc… are great…until they change, and they will, and you won’t be ready. Google is famous for relentlessly pushing new services and then killing them.

More to come! Now back to my presentation…

Unpacking MW2014 – Part Two

Part One of this post dealt with some of the kinds of people movement in the field this year.  This post will deal with one of the most exciting developments I’ve seen in years, the proliferation of grassroots efforts to educate, connect, and energize the field.

I gave a brown bag talk at Baltimore Museum of Art before the conference on  “What skills will it take to survive in the 21st century museum and the how the heck is one supposed to get them while holding down a day job?”. What it really turned into was a long, roundtable discussion on how BMA works, what needs staff had for tools and processes and their hope that the perfect tools existed out there somewhere. I raised a few eyebrows, given my title, when I advocated that they refrain from email when a phone call or just walking over to a colleague’s desk would suffice. Ditto for suggesting a good project manager is more cost effective in the long run than any project managment package out there (Forgive me, Basecamp! I love you to bits and use you daily, but…).

You might think the talk was a bummer, but it was a lively talk, folks were engaged, and despite my inability to recommend any magic bullets, I think it was a valuable event, because they got to hear each other in ways that they mightn’t in their day-to-day work lives. They taught each other all kinds of things I couldn’t have, and together as a group they surfaced a lot of issues that are good to work on. I look forward to hearing how they fare.

The Computer Club model
I have these kinds of discusions a lot nowadays, which is odd. If you’d asked me three years what I saw myself doing, “Talking about informal professional development” wouldn’t have been a top answer. Yet, in my current role at PEM, it has come to occupy a lot my energy and thought. With the prolifereation of tools and platforms, it’s not surprising that most museum staff don’t feel able to make informed chices about how they might use them, or even whether to use them at all. For those us charged with using those platforms and tools to reach our museums’ audiences, and engage new ones, it makes for a neat dilemma. And one of the best ways I’ve seen to address it comes from the Imperial War Museum in London, where Carolyn Royston and Co. have started a low barrier-to-entry professional development program they call Computer Club. Read all about it here or check out this interview Suse Cairns did with Carolyn all about Computer Club.

Cool, or what? Image courtesy of Carolyn Royston

Here at PEM, we’ve taken that model and adapted it to fit our particular needs. We started with a specific social media emphasis, because we’d just launched a blog and there was an institutional imperiative to increase staff participation in PEM’s social media efforts. Since then, we’ve hosted a half dozen or so on topics like:

  • Social Media 101: What are social media and why does PEM care?
  • Our blog and blogging: What makes a good PEM blog post?
  • Twitter for Professionals
  • Facebook: How to interact with PEM on Facebook and spread the love
  • Digital Imaging: How to take better pictures with your phone

To say that there’s pent-up demand wouldbe a bit of an unerstatement. We routinely get 20-25 people from across the institution. And just like I saw in Baltimore, they came from across the museum, from entry-level to senior folks. Why isn’t everybody doing this? Developing and normalizing this kind of highly targeted peer-to-peer learning has great potential both to spread skills and energize staff. Microcredentialing or badging systems are hot stuff these days, and I’ve always been a bit of skeptic until now because I couldn’t see how you make the value case for it. In this case, though, it’s dead easy to see. Want to build a culture of learning? Here’s a way that’s low-overhead, staff-driven, and responsive to your needs. With just a little bit of input from your HR department, you could make a program where learners get recognized for attending, and those microcredentials figure into the annual review process. Must work on that…

The Drinking Continues
When I suggested having a Drinking About Museums: MW edition, some wag replied “Isn’t a conference just one big #drinkingaboutmuseums? Well, yes. Certainly, DAM started off as a desire to capture some of that “late night at the conference bar” magic. But it has also become more than that. It’s a bona fide international phenomenon, with chapters popping up all over, getting together, and sharing their passion for museums, meeting new colleagues and joining a larger, global community. Whether you’re a student thinknig about a museum career, someone working in a GLAM, or just a museum lover, it’s a great way to connect, learn, and grow.

So, we had an event at MW and  got a bunch of about 30 DAM movers and shakers together. It was enormously gratifying to see all these folks who had started their own groups all in one place. The Godfather of DAM, Mr. Koven J. Smith, came up to me in the middle of it and said his typically understated way, “Look at this. We made something good.” And I have to agree.

 

DAM:MW Hall of Fame. There’s Koven and me in the back row, as is mete and right.

If you haven’t been to one, go. And if there isn’t one in your town, start one. And if you’re going to AAM2014, there’ll be *two* DAMs, so be warned!

The Italian Jobs – Sveglia Museo and Invasioni Digitali
Innovation happens all over, and this year, Italy is a hotbed of grassroots efforts to increase Italian museums’ connections to audiences using social media. Sveglia Museo is “an experimental project to help Italian museums achieve a better communication with their audience: the goal is to get them talking and tweeting with each other. The idea is to ask for advice from digital communication managers of foreign museums in order to “wake up” Italian museums, online and on social networks.” They’ve already generated a tremendous amount of buzz online, both for their ambition (getting government agencies with no budgets to take on more work is no mean feat!) and for their clever appeal to a global community of practice to help them. I wish them well, and so should you. It’s a worthy model.

The other Italian initiative is Invasioni Digitali or “Digital Invasions” Digital Invasions “are mobs of people who support museums and cultural heritage by ‘invading’ them and then documenting the experience on blogs and social media. Each ‘invasion’ is meant to create new forms of conversation about arts and culture, and to transform the cultural heritage into something that is ‘open, welcoming and innovative.'”  It’s like Flash Mobs meet Drinking About Museums, with a service component. Genius stuff… If you know a museum or heritage site that’s laboring in obscurity, or could benefit from an injection of interest from a digitally savvy audience, then this model is for you.  At our last Museums Showoff,  one of the speakers gave an impassioned defense of her museum nd ended with an open invitation to come visit. Maybe instead of a visit, an invasion is needed!

Stefania (l) and Marianna (r) with PEM Press Officer and blogstress Dinah Cardin and me

And while I’m (profesionally) crushing on the Italian initiatives, they are by no means the only ones out there. Mar Dixon has launched an impressive number of Twitter campaigns around museum themes like #MuseumWeek and #MuseumSelfie. In fact, some enterprising soul could probably compile a Tumblr of these kinds of grassroots inititives and win the undying affection of museum social media managers the world over, myself included. Hint, hint…

The last part of this series will touch on issues that came up in my sessions around evaluation and access, and the maturation of the field.

Unpacking MW2014 – Part One

by Ed Rodley

March has been a busy month at work, and when that hasn’t been occupying my attention, CODE | WORDS has. Think lots and lots of phone calls, Google Hangouts, and collaborative editing of documents. It was therefore a wonderful break to escape to Baltimore for a few days for the Museum Computer Network board meeting and Museums and the Web 2014. 
MW2014

Museums and the Web 2014 has ended, and I am so glad I was able to attend! The sessions were excellent, the conversation lively, and I came away feeling energized and excited about what the coming year holds for us. There was so much going on that my attempt to unpack it in a nice, brief post failed before it even left outline form in my notebook. So, I’m going to have to spread it out based on the themes that emerged for me.

Comings…

After you’ve been in the business awhile, one of the reasons to go to conferences is to see who’s moved in, who’s moved up and who’s moved along. And there was plenty of two of the three. Which is both encouraging and discouraging.

Given the price tag of conferences these days, it is always a pleasure to see younger colleagues, and particularly students coming and participating. I had some great conversations and inevitably, a lot of “What should I do?” talks with people. Some of the things I found myself saying over and over again included the following observations.

  • I think Museum Studies certificate/degrees continue to become less of a differentiating variable, and more of a box to tick. The resumes I see will almost all have some kind of museum studies credential on them, so if you’re looking to stand out from a crowded field, that will only save you from the initial cull. All of the resumes I’ve seen in the past few months that really caught my attention had something else in them; a concentration in media studies, design courses, education, etc… Don’t get me wrong, I think Museum Studies credentials have merit, but I don’t think they’re enough to get you into the field. And if you’re just embarking on your career, getting in is all that matters, right? I’m also not suggesting getting even more degrees. Just look at your courses, and your peers’ courses and find that thing that’s  going to make you stand out.
  • It’s nobody’s job to get you unstuck other than you. Can’t break into the sector? Can’t move on? Difficult boss? Visionless administration? Chronic understaffing/budgeting/resources? Whatever the problem, in the end, it comes down to you. Seeking outside advice and counsel is a great tool to helping you get clear about your goals, but it’s no substitute.
  • Stop thinking about where you want to work, and think about who you want to work with instead.  Given the peculiarly public-facing nature of digital projects and products and the small size of the community, it’s relatively easy to look at interesting, innovative work and figure out who made it. They also move around, so if you focus on the museum instead of the person, you run the risk of applying somewhere where someone innovative used to work. Do your homework. Find examples of work that speak to you, figure out who made it, and find out where they are. Go to the conferences. I know they’re expensive, but most of them offer scholarships and/or volunteer discounts. Find them and ask them about their work. Very few people I know hate to be asked about the work they’ve done. It’s a great conversation starter.

It was a lovely pre-conference gift to hear in January that Nancy Proctor had been appointed Deputy Director for Digital Experience at the Baltimore Museum of Art. Nancy has been a friend and colleague for many years and it was heartening to see another colleague who combines a passion for museums with a deep understanding of digital technologies climb into the senior management ranks. I look forward to seeing what she’ll do in the coming years. There’s a lot to look forward to. The number of C-level positions like Nancy’s being created seems to be going up every year. And the pool of candidates is full of some of the brightest, most committed, thoroughgoing professionals you could ask for.

…and Goings

I only worry that the growth rate of CDO-type positions won’t match the rate of colleagues leaving the field. Some flux is inevitable in a workforce, but this year has been particularly turbulent, and mostly flowing out of the field and not so much in. A couple has turned into more than a handful very rapidly.  I joked with someone that in a few year’s time, I’d find myself sitting alone at the bar at MCN or MW if things don’t change. It wasn’t a very pleasant picture. And I don’t know what to do, other than hope at this point.

That’s a bit of a downer, I realize, but one of the wonderful things about conferences is that they crystallize things. You start to see big pictures arise out of lots of little things. Sometimes it’s good, and sometimes not. But I’d always rather have specific fears than vague ones. The next post will be peppier and look at all the energy around grass-roots museum advocacy. There’ll be invasions, clubs, and drinking!

playing around in 3D, & being an active learner

by Ed Rodley
I was in New York a couple of weeks ago to go see a couple of plays, Ian McKellan and Patrick Stewart in Pinter and Becket. Heaven! I was also in town on a day that there was a Hack Day at the Metropolitan Museum, so after a serendipitous tweet from Neal Stimler, I made my way up to the Upper East Side and spent a few enjoyable hours in the Met, playing around w 3D, scanning things, meeting new people and having a blast.
Neal Stimler and DH Unicorn in their native habitat at the Met offices.

Neal Stimler and DH Unicorn in their native habitat at the Met offices.

 I got a chance to see how the Met is embodying the kinds of change that so many museums (mine included) are contemplating and came away invigorated by their enterpreneurial, almost start-up like culture. Such a change from just a few years ago.
The Sense handheld 3D scanner

The Sense handheld 3D scanner

One of the best parts of the event was that Don Undeen (he of the MCN Ignite talk) was demoing a 3D Systems Sense 3D scanner. This inexpensive IR-based scanner (think Kinect you can brandish) is relatively new and Don was testing one with the Hack Day crew. 

Yours truly. Not bad quality...

Yours truly. Not bad quality…

I got scanned at a crazy drunken angle. How, I don’t know. I was sitting up straight, still as a statue, as Don worked his way around me. I think when he was cropping the scan afterwards, he solidified the scan by filling in the bottom at that rakish angle.
Scanning party. Don's holding the laptop as I walk around the statue, trying to get a clean capture.

Scanning party. Don’s holding the laptop as I walk around the statue, trying to get a clean capture.

Getting to try the Sense out on the halls was a highlight of the trip. It kinda reminded me of Tom Sawyer whitewashing the fence.  Thinking of the scanner as a spraycan and “painting” up and down across the surface to be scanned seemed to give the best results.  Strangely, it also worked better the less you tried to be thorough. Loose, big gestures seemed to generate better scans than small, careful ones.  The technology is interesting, but I don’t know how much better the results were from simpler, photographic methods like 123DCatch. I couldn’t tell from looking at the screen. The mesh size seemed comparable and the software was challenging. Every scan we attempted ended with the scanner losing tracking on the object it was pointed at. My sense is that the developers were trying so hard to make a consumer product that they went overboard on what the software was doing in the background to let you focus on scanning.

Even though my scanning experience wasn’t 100% successful, I felt like the learning experience was. We were a group of self-selected learners, teaching each other and learning together as fast as we could, and we scaffolded each other into greater knowledge in a way that probably would’ve taken a lot longer if we’d each done it individually.

Learning as a team sport

Last week, some colleagues and I spent a lunch hour watching SkillShare videos on 3D printing together as we brainstorm new kinds of digital programming we might offer visitors in the future. The course content wasn’t new to me. I’ve poked around into most of it before over the past few years. What was new, and I think too-often-overlooked, was the benefit of doing it in a group. We could all have sat at our desks and agreed to watch the videos before our next meeting, but being in the same room at the same time doing the same thing made the experience much more fruitful and educational for all of us.

The four of us all had different levels of familiarity with software, hardware, jargon, and trends. Just knowing that information will be useful moving forward. We clarified points for each other, repeated bits that somebody needed repeated, offered our our insights into our experiences with these technologies and riffed off each other as we went from video to video. The progress we made individually and as a team was much more than I think we would’ve made alone. And the ideas we came up with were exciting, too! The next meeting will hopefully be even more productive now that we’ve tasted success. Figuring out how to hold onto that momentum will be the hard part, once schedules start filling up again.

Making space to be active learners

I blogged about this topic a couple of years ago, and the same holds true now. Making time to take time to learn is an ever more important factor to sustaining a highly-productive, creative enterprise.

How do you carve out the time to keep your skill set fresh?

Highlights from Drinking About Museums: 1/22/14

by Ed Rodley

Despite the bitter temperatures and a nagging cold on my part, Drinking About Museums happened last Wednesday, and seemed to be enjoyed by the 20-odd people who attended. A lot of new faces were there! At one point, we had three (!) evaluators in the room at the same time. The Hong Kong was as hospitable as ever, and it was after 10 before the last two people took themselves home. It was also Museum Selfie day around the world and our small contribution to the event was this:

Good looking group, even in the dark!

I put the strong arm on a bunch of people to sign up for February’s event. We’ll be trying out the Museums Showoff format again, and response has been gratifying. There are only a couple of slots left, so get your name in if you’re dying to show off in front of your colleagues. The signup form is here:

See you February 19th!

Next Drinking About Museums: BOS Jan 22nd, 6PM & more!

DAM-MOS

2013 was a banner year for Drinking About Museums. The concept went viral, and continues to spread across the globe! Don’t believe me? Check out here and here and here. (And there are more…) Closer to home, we have continued to grow, and in September, we experimented with a new format, Museums Showoff, and drew a bumper crop of new folks into the fold.  What are we gonna do to top that in 2014?

Plenty.

First, we’re announcing the next two months of events right now. Get your calendars and save the dates!

Drinking About Museums: Boston
Wednesday, January 22 at 6pm

Museums Showoff: Boston
Wednesday, February 19 at 6pm (Speakers start at 7pm)

Both events will be in Harvard Square at the fabulous Hong Kong Restaurant
1238 Mass Ave, Cambridge, MA 02138

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Second, we’re proposing a theme for the January event: Pop-up Museums. Interested in hearing more about them, dreaming one up, maybe even making our own DAM pop-up museum? Let’s talk… We’ll also talk about showing off in February, and whatever strikes your fancy.

Expect to get the hard sell from Jenn and me if you haven’t already volunteered or spoken at the September Show Off.

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Third, we’re going to Show Off again!
Our initial Museums Showoff drew a crowd of over 60 to the Hong Kong. Did it inspire you to grab your 9 minutes of glory? If you missed it last time, now is your chance to join in the fun on February 19!  Fill out the form below to claim your spot, or just come watch your colleagues. There are only ten slots, so don’t wait too long to decide!

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Fourth, we’ll be rolling out a dedicated site in the near future. Rather than forcing you to wade through my blog or catch it on Twitter or Google+. We’ll continue to use every platform we can think of to spread the word, but we’ll try to build a more permanent home of DAM:BOS.
If you’re not on the mailing list already, you can sign up here.
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Hope to see you there and as always, please let us know if you will be able to attend! 
Jenn and Ed

Things I loved about MCN 2013

Montreal Panorama Photo by DAVID ILIFF. License: CC-BY-SA 3.0

Nov 24th, YUL-> BOS

I am strangely energized and exhausted, yawning and unable to stop writing. I’ve got just enough money left to get home and hopefully enough juice in the iPad and phone to keep writing this. It seems my resources and energy were just enough to get me through five incredibly fruitful days. Such are the perils of attending the Museum Computer Network conference. If you’re looking for the place where museums, innovation and creativity collide, it seems to be the place to go.

I have been trying to tie up the third part of a series of posts on “issues” that are not the real issue. Part One dealt with “immersion” and Part Two with “experience” and “participation”. The last part of Tilting at Windmills is gonig to deal with picture taking in museums, selfies as likes, and photos as signs of affection and affiliation. But I’m all MCN right now, and there’s a lot to digest and share, so the selfies will have to wait.

The coming year
My first order of business was the annual meeting of the MCN Board of Dircetors, which welcomed aboard a crop of new faces that’s a veritable Who’s Who of digital museum pros. Heady company to keep and a dynamite group of thinkers and doers. Generally I think it’s next to impossible to get anything creative done in groups of more than six, but this bunch of seventeen is an exception. The strategy for the coming year was laid out, issues identified, and volunteers recruited to tackle them with remarkable ease and real thoughtful debate. It was grueling work, but boy was I proud to see how much we got done in our half day together.

MCN's 2014 strategy appears, one Post-It at a time...

MCN’s 2014 strategy appears, one Post-It at a time…

Stay tuned for details in the next few months of MCN’s plans for the year, like the next incarnation of our MCNPro professional development series. Also, I seem to have volunteered to become the conference co-chair for next year in Dallas, with Morgan Holzer. Eep!

Having overcomitted myself (again), I didn’t attend any of the workshops and spent the day polishing my talks, and having long, intense conversations. My first conference event was getting to the Ignite talks, an innovation introudced last year which has quickly become an anchor of the whole conference. If you’re not familiar with the format, look here. It’s short, it requires precision, and you can’t screw up and go back – in short you’re presenting without a net. It’s a sign of how supportive the community is that this kind of event would

Not taking yourself too seriously
One thing I love about the MCN community and the museum digital tribe in general is their ability to ability to take the work seriously without taking themselves seriously. It’s a subtle, but crucial distinction to maintaining a positive, creative output, and it’s often easy to confuse the two. Not here, though. The opening night of Ignite talks, The Herbie Hancock Layer of Chaos, and the official MCN Karaoke night all contribute to a loose, irreverent vibe that makes MCN unlike other conferences.

Don Undeen introduces Suse Cairns to the Digital Humanities Unicorn, official meme of MCN 2013.

Don Undeen introduces Suse Cairns to the Digital Humanities Unicorn, official meme of MCN 2013. Yes, DH Unicorn is wearing Google Glass. Duh…

Ignite talks
Once again, the conference got off to roaring start, thanks to Koven Smith’s work assembling a disparate group of Ignite talks that ranged from farcical to poignant. Watch them all, but particularly Tim Svenonius’s “Hunting, Gathering and Recollecting”, Douglas Hegley’s “Technology: WTF!” and Simone Wicha’s “Does Performance Matter?”. I’m particularly glad to see more senior museum leaders like Simone attending MCN and sharing their insights on our shared endeavor. It gives me hope for our future as a profession. The rock and roll atmosphere, the performative aspect of watching your colleagues, and obvious passion and hard work that speakers put into their presentations is a perfect appetizer for the coming days.

Keynote
Tina Roth Eisenberg, graphic designer and the person behind the Swiss Miss design blog, delivered an amazingly inspiring, funny keynote that was a great opening paean to the power of not being stuck doing one thing. The noted graphic designer spent no time talking about her “main” business, instead telling us about the co-working space she started, her designer temporary tattoo shop, and the importance of having confetti drawers and dress up clothes at work. I totally wanted to quit my job, move to New York and work for Tina by the time she was done.

Video, video, video
After the experience of videoing select sessions last year, we decided to record every session this year, and the results are impressive, I think. MCN’s YouTube video channel is turning into a meaty repository of good thinking. Another great addition to the archive was addition of Museopunks to the mix.  This podcast series, started by Suse Cairns and Jeffrey Inscho, has quickly become a great place to eavesdrop on fascinating discussions about current issues in museums. Check it out. They ran a series of special episodes throughout the conference and these were videoed as well.

Inclusion, engagement, openness
The Board has spent a lot of time over the past year talking about inclusion, and broadening participation in the organization. It was gratifying to see all the ways that played out at the conference.  We were able to offer more scholarships than ever, thanks to sponsorship from Google. Twelve professionals who wouldn’t have made it otherwise were able to attend and that’s worth celebrating. The speed networking event, sort like of like speed dating for professionals, was great fun and a chance to meet people you might not otherwise talk to. Next year, I think it should move to earlier in the conference so you can benefit more from it. I also spent some great time with the chairs of the Special Interest Groups (SIGs), who for years have quietly nurtured their own smaller MCN communities. The Board and the SIG chairs have been working more closely together and the fruits of that could be seen in the creation of three new SIGs right there at the conference.

The power of asking people
Last year I convened a Directors’ Roundtable at MCN as a way to bring new voices into our conversations.  When I proposed it, I was fearful of how much work it was going to be to get busy museum directors to come. It was a bit of shock to find out that it wasn’t really all that hard.  Most of the directors I asked, said either, “I can’t make it at that time, but thanks!” or “Hmm, sounds interesting! OK.” The reason they weren’t at the conference was that they’d never been asked and nobody had ever explained the value proposition to them.  This year, one of the sessions I organized was on immersion, and Robin White Owen and I tried the same tack.  We asked filmmakers, game designers, theatre people, and curators to come talk about what they thought of immersion in their medium.  And again, most of the people we talked to said yes, or no because they couldn’t afford the trip. Despite a couple of last-minute surprises with people not being able to come, it was a great session and a fascinating discussion I wouldn’t get to have at work.  Here’s the video. 

Conferences as classrooms
One practice I’ve developed over the years is to treat conference sessions like classes I want to take that don’t (yet) exist. I identify the topic I’m interested in, and the people I’d like to learn from, and try to figure out how to get them to teach me about their subject.  This year, I was particularly interested in issues of openness and authority around museum digital content, so I put together a session with people who’d already been through successful open projects. I got to take advantage of the combined wisdom of Ryan Dodge, Heidi Quicksilver, and Merete Sanderhoff in one fell swoop. And, as so often happens, Merete taught me a lesson in being the kind of professional I aspire to be. After tentatively agreeing to come, she realized she couldn’t make it. Too many deadlines, too little money. So, she offered to record a video presentation of what she would’ve talked about, and even agreed to be available via Skype during the session if I wanted. In other words, all of the work of presenting, and almost none of the benefit of being at the conference. And her presentation was a high-quality, real video production, not just her sitting at her computer. Generosity is a hallmark of this community , but even for us, this was humbling. Thanks, Merete!

http://www.youtube.com/watch?v=5wHPtamoTOc

Being present at the birth of something good
Keeping with the “open” theme, I also emceed a session on “Defining Open Authority” put together by the inimitable Lori Phillips. It was a great of theory and practice, both big picture and very detailed. Lori continues to refine her ideas around “Open Authority” and has put enough of a framework around it to make it a useful tool for anyone considering issues around intellectual access to museum content. Porchia Moore problematized the very definition of authority as it pertains to minorities, and Elizabeth Bollwerk and Jeffrey Inscho added a pile of great case studies of how these concepts actually play out in real museums with real people. It felt a lot like the beginning of something bigger than a conference presentation, and judging from the Q&A afterwards, the audience felt similarly.  I look froward to seeing what happens next. Here’s Lori’s slides. When I find the video, I’ll post that, too.

The sign of a good session: the speakers table is rockin' with folks asking more questions.

The end of a good session: the speakers table is rockin’ with folks asking more questions.

Looking forward:
Dallas 2014 is going to have it’s work cut out for it, and Morgan and I already started the discussions about the program before the conference even ended.  I’d love to hear your thoughts and feedback on how we might improve the conference next year!

See you at next year's MCN mega metaselfie?

See you at next year’s MCN mega metaselfie?

BTW, that’s Jeffry Inscho behind me.  Have you read his reflection on MCN2013? “On Professional Spirit Animals” speaks my mind when it comes to how MCN feels to me.