I’ve been thinking about digital interactives lately. The Horizon Report: 2011 Museum Edition is full of technologies poised to alter our practice. The New Media Consortium Future of Education retreat is coming up in a week or so. At our next Boston Museum Tech meetup we’re going to drink and talk about the point of digital experiences. The Program Committee for the Museum Computer Network 2012 conference is beginning its work. And Suse Cairns has been writing some thought-provoking posts over at her blog about the physical and virtual. All good fodder for thinking ways of interacting with visitors using digital technologies.
But what I’ve most been struck by is a comment Seb Chan made in response to Suse’s question about whether museums should treat the physical space as the most important one. It’s buried down in the replies, so read the whole thing. He writes,
“The problem is not so much whether museums ‘should’ but whether they are structurally organised and resourced to be able to”
This rang in my head like a gong. These technologies are nothing without people able to create and deploy them, and institutions organized in ways that allow them to be utilized effectively. These issues aren’t technology issues per se, they’re institutional culture issues, and require a different kind of solution than the kinds I’d been thinking of. My default thinking usually runs something along the lines of, “What do I need so I can do the kind of work I want to do?” A bit selfish, and short-sighted, but I’m working on it.
Professional development is essential in new media, because most of us learned nothing about it. If you graduated from university with a museum studies degree five years ago, you wouldn’t have learned about Twitter. Youtube was a new thing and Facebook was moving out of colleges into the wild. If you graduated ten years ago, social media in general would be an alien thing. If you’re a late Cretaceous dinosaur like me, computers were a novelty, and if you’re older, say an early Jurassic dinosaur like many museum directors, computers in general are something that happened after formal schooling.
So how can we hope to incorporate these tools in meaningful ways in our work? I think this might be one of the pillars that 2012 rests on for me. Coming up with a response to this will require real change of the painful, exhilarating sort. What do you do to bring in new ideas and workflows?