Tag Archives: Jasper Visser

Digital skills and staff development

Making a museum from scratch: Part Seven
After my long Australian interlude, I bet you thought I’d given up on my little thought experiment. But, no! For better or worse, it still resonates with me, and I keep encountering people and examples and issues that bear on it. So, without further ado…

Making a “born digital” organization now
The posts on making our imaginary museum thus far have focused on the organization, but as Mary Case pointed out in Part Six, a “born digital” museum (one that is organized from the ground up to take advantage of digital technologies and the Internet to carry out its mission) will need a staff that is able to come to work every day and live out the mission of a radically transparent organization, with all the uncertainty that any new workflow embodies. These people will also have to incorporate engagement and outreach activities that are now usually relegated to specialists. The who and the how of hiring and growing a staff who are able to work with these technologies, engage with the audience, and keep their skill sets fresh in the face of the day-to-day realities of getting work done is an issue that the field as a whole hasn’t made much headway in tackling. Oonagh Murphy tweeted as much not too long ago that the biggest issue in our field is a digital skills shortage in the cultural sector. This theme is amplified by survey data, too. In the New Media Consortium’s report, “The Technology Outlook for STEM+ Education 2012-2017”, which will be released next week, two of their top three challenges for STEM+ education (and museums by extension) are:

  • Digital media literacy continues its rise in importance as a key skill in every discipline and profession.
  • The demand for personalized learning is not adequately supported by current technology or practices.

Both of these I see being among the biggest challenges in the museum sector as a whole right now.  Not only is digital literacy becoming ever more important, but the capacity for museum professionals to adequately increase their literacy is woefully inadequate.

Gretchen Jennings has started a series of posts on the challenges facing museum educators in the 21st century, particularly in regards to our relationship with formal education. You’ll recognize many of the challenges she lays out,

“In order to integrate into exhibitions and other museum offerings the kind of intrinsic, joyful, and self-motivated engagement that Garcia extols, educators are going to have to create interpretive plans, become experts in current learning theory as it relates to participatory experiences, understand and use social media effectively, and gain expertise in communicating effectively the links between design and interpretation.  Educators need to devote at least as much time to honing these skills as they do on activities that support the schools.  And, as Garcia states, all of us need to become much more articulate in communicating what makes our museums unique and important in their own right in the spectrum of experiences we call education.”

Spend as much time in professional development and outreach as in supporting  formal Ed.? That’s a tall order, but it’s one I completely agree with.

One common solution I hear to the skills gap is that this is a generational problem and once the “digital natives” come into their own throughout the workplace, most of our problems will cease to exist because they “get” digital media, having grown up with it. The trouble with that narrative, of course, is it’s overly simplistic, and it serves to turn what I see as an attitudinal issue into a generational one. Even the bright young things who get all of 2012’s technology don’t necessarily have the skills for 2015’s technologies or 2020’s. Without reshaping the workplace to account for that ongoing professional development need, hiring the rising generation is just kicking the can down the road a few years.

And it fails to account for innovations currently underway. MONA is groundbreaking on several levels. The Museum of Art and History in Santa Cruz? They’re trying very different models and they’re doing it now, not someday in the future. I am reminded of Serge Bramly’s biography of Leonardo da Vinci, where he imagines the artist telling us, “Open your eyes. You have only to see things clearly to understand.” One thing this experiment has shown me is that the digital literacy issue not an insurmountable problem. It’s just a hard one.

So what are some ways our museum might differ from current ones?

Engagement is important enough to be everybody’s job
The first thing that popped into my head as I was considering how our museum might differ from traditional museums were the outreach activities that such a museum would conduct in a more evenly distributed way than we currently do. Jasper Visser wrote a brilliant post a few months back that unpacks ideas of engagement and outreach that rally speak to me. I’ll paraphrase him and recommend you read the whole post yourselves.

“There’s a subtle but important different between providing good engaging online content and actually reaching people with it.

Engagement is about designing projects that turn occasional passers-by into enthusiasts willing to go that extra mile for you. Engagement is done, usually, within the safety of your institution’s building, website or social media presence.

Outreach is about designing strategies that reach people wholly unknown to you and connect them with your institution. Outreach increases the number of people you can later engage. Outreach is done, usually, outside of the comfort zone of your institution’s building, website or social media presence.

Every successful digital strategy combines engagement and outreach activities. Outreach connects with people and invites them to come by, and engagement turns them into enthusiasts. Both require different methodologies, different tools and especially a different mindset, though.”

“If you build, they will come.” is not a successful engagement strategy, though it does seem to motivate a lot of museum online efforts. That audience focus is the crucial ingredient that takes our scholarship and authority and unites them with people. Nina Simon‘s comment on the post is illustrative, and provides field data as well.

“When my museum started creating unusual events–new forms of engagement–we knew that we were woefully lacking in the ability to do effective outreach around these projects… So for the first year, we had a rule: every new program had to have a partner organization that was strictly about outreach. We would partner with media outlets, social groups, and advocacy groups to ensure that while we were busy developing terrific programming, they were busy reaching out to their people to get them to come… It’s a good model for us as a small institution with no marketing budget to speak of.”

There’s a pretty easy way to overcome the first hurdle in doing anything new; we can build it, but will anybody come? For an institution committed to radical transparency, finding the right outreach partners should be a byproduct of just doing the day’s work, right? If you’re out there in the digital weeds, you’re much more likely to bump into opportunities.

Well before any programming can happen in the space, our engagement and outreach efforts should be an integral part of the daily workflow.  Last year, I asked a question about dealing with cognitive loads, and got four posts worth of fascinating responses from the field. In the fourth part, people I think very highly of shared their strategies for keeping abreast of developments in the field. All of them involved making learning part of the day, not a “when you have free time” activity, but a required part of the workday. And these people aren’t exactly slackers.

Keeping up to date
It seems vital that everybody be hired with the clear expectation that they are going to have to put themselves “out there” as part of working at this museum. It’s not an “additional duty”, engagement and outreach are core competencies. I see a triangle of dimensions of people’s work at our museum, there is their functional dimension (collections, web development, educator, office mgr…), their communication dimension (how are they communicating their work to the audiences) and their professional dimension (how is what they’re doing being communicated to the profession and how are they demonstrating their understanding of the current state of the art in their work). It’s a very different kind of job; one third doing, one third interacting with our communities, and one third learning/teaching. I think it could work, though. It’s not hard, it just takes commitment.

Staff would have to get used to thinking about openness, transparency and engaging with our audience right from Day One. Since this is such a radically different model than most institutions have, it would take repetition to inculcate people with these new ways of working. New staff could be introduced as they’re hired, and even provide their own short bios, as a way of personalizing the institution and preparing them for the joys of audience engagement, both physical and digital. This is not to say that every person on staff has to be an überblogger, but in the interest of radical transparency, we would subvert the current paradigm and make the default expectation be that you engage with the public unless there’s some reason for you not to. It would be nice to follow the lead of the Medical Museion in Denmark, where all staff are encouraged to contribute to the blog, and the main website is actually set up as a conversation. Their basic idea is that all staff have something of interest to someone.

Some possible examples of what this engagement might look like, courtesy of Suse Cairns:

  • A weekly blog post/video, talking about has happened/been discussed through the week? Met with the architects? Great – here are some of the issues we’re trying to grapple with when dealing with our old building. We have a space that isn’t very wifi friendly, so here are some of the solutions we’re investigating.
  • Capture the transformation of the space, and the process. Let people see the museum being built from the inside out, even as it happens.
  • Introduce people to key objects in the collection well before they can see them in the flesh, and discuss their significance, by bringing them into the colelction and by bringing the collection out in to the world.
  • Document (and make available those docs where appropriate) issues around preserving the collection as it is moved from its former home. Have you ever seen those shows about moving old houses from one side of the country to another? They are pretty interesting. No reason why moving a museum collection filled with potentially damageable stuff shouldn’t also be compelling for people to learn about/watch if the way it’s packaged is managed well.

Being transparent also becomes then an ongoing “pitch” for the institution. Its core beliefs, and the place it will fill within its communities (academic, local, professional) become evident by the actions of the staff, not just by a mission statement.

What successful engagement strategies have you encountered in your travels, or longed to see someone try?

 

Related Links:

Thinking About Museums: Making a Museum from Scratch: Part Six

http://exhibitdev.wordpress.com/2012/07/12/making-a-museum-from-scratch-part-six/

The New Media Consortium’s report, “The Technology Outlook for STEM+ Education 2012-2017”

http://www.nmc.org/

Museum Commons: Museum Educators-What Next?

http://museumcommons.blogspot.com/2012/09/museum-educators-what-next.html

The Museum of Old & New Art

http://www.mona.net.au/

The Santa Cruz Museum of Art and History
http://www.santacruzmah.org/

The Museum of the Future: Engagement and outreach
http://themuseumofthefuture.com/2012/04/09/engagement-and-outreach/

Thinking About Museums: Dealing with your cognitive load

http://exhibitdev.wordpress.com/2011/08/09/dealing-with-your-cognitive-load/

Medical Museion

http://www.museion.ku.dk/

Making a museum from scratch: Part Six

Summer is a traditionally busy season here. We’ve opened a new prototype gallery to test out components for a computer animation exhibition we’re working on, as well as a half-dozen other projects all chugging along. And my lovely and talented wife and I are going to Australia for vacation in a few short weeks! Which is a long way of saying that I’ve had little time to do more writing.

This post has been cooking for a long time and on the heels of what we talked about in Part Five provides a way to think about how to get from Square One to opening a new museum. I may go a bit wild with an extended music analogy, but bear with me, OK?

Making a museum should be like making an album
In one of the many side conversations I’ve been having about this topic, Suse Cairns made a great analogy that ties up a lot of the pieces we’ve brought up into a neat ball.  It turns out she was a music promoter in a past life, and in the midst of a chat about things one might do before opening, she said,

“[T]he physical museum should almost be like a band who finally releases an album after a lead up filled with playing live, releasing singles and extensive radio play. The album becomes the culmination of something that started much earlier, not just for the staff, but also for the community around it.”

When I read this, I have to admit it knocked me back in my seat.  I grew up with a theatre-based approach in temporary exhibitions. Keeping it all in a locked room until opening was practically de rigeur. As were long meetings about ticket prices and ticket sales, neither of which are good for the soul if they become the only things you talk about.

Treating a museum like an album feels right on many levels because it acknowledges all the distribution channels necessary to create a passionate audience, a fanbase, even!  The musicians I know live to make live to make music, whether it’s around the kitchen table, on stage somewhere, or in the studio. I know they love to have people buy their albums, but the music’s the thing, and an album is just one distribution channel. What if we got off the exhibition-centric thinking we tend to engage in, and looked at a more holistic and transparent model of building an audience of passionate visitors?

The album approach is by it’s very nature pretty transparent. You need to be out in front of an audience to build the momentum and support to fund going into the studio. Taking the show on the road also gives you many chances to show your audience what you’re working on, what’s new. You try out out half-finished songs and do covers. Your audience also tells you what they like and what they want to hear, which are important things to listen for when you’re thinking about what goes on the album. By the time you’re ready to lay down tracks, you’ve (hopefully) crafted a story your audience knows before they ever see or hear the album, and that’s useful and important.

Playing live – Getting out in front of the public
Back in Part One of this series, Jasper Visser proposed loading bits of the collection on a truck and driving it downtown to let the public rummage around in it to see what pieces appealed to them. Aside from the obvious preservation issues, there is something to be said for taking our as-yet-unbuilt museum out onto the streets.

Pop up exhibits and programs
Having a museum with no building may sound pretty daunting, but others have faced the same situation and come to the same conclusion – go where the audience is. While the Stedelijk Museum in Amsterdam was closed for renovations, their team developed augmented reality apps that let you “place” their artworks in the real world using augmented reality technologies. They went to music festivals, and other places where the audience already was and brought the Stedelijk experience to the people.

The San Francisco Museum of Modern Art (SFMoMA) recently announced they will be closing their building for two and a half years while they renovate. Instead of treating this like a vacation they are using the closure as a reason to “to experiment with new ideas, engage in dialogue with a range of cultural partners, and create innovative ways for audiences to experience the museum’s collection.

A new unbuilt museum is a perfect opportunity for collaborating with any number of constituencies, from the neighbors to local colleges and universities, peer institutions, designers and architects and more. When everything is still just an idea is the perfect time to cast one’s net widely. Disruptive ideas are less disruptive early, and our staff should be able to fold audience input into their evolving plans more easily than would once architects and shop drawings are involved. And, as Paula Bray suggested in a post I referenced in Part Five, these sorts of activities not only bring the audience into the planning process in appropriate ways, but also give them insight into our process and a bit of ownership – both useful traits in people you aim to serve and ask for support.

So what might we perform?

Releasing singles – Providing a steady supply of your product
Having committed to making a new kind of museum, one problem we’ll have to address head on is audience expectations. It’s all well and good to have noble intentions, but if the audience doesn’t understand what’s expected of them, we’re in deep, deep trouble. Getting them to the point where they are able to engage with us and our content is going to require some careful scaffolding, providing enough structure so that visitors can focus on doing what they want to. Trevor Owens just posted one of the most lucid descriptions of scaffolding that I’ve come across, “Software as Scaffolding and Motivation and Meaning: The How and Why of Crowdsourcing” It’s well worth reading in it’s entirety, even if you’re not a digital humanities sort.

What kinds of singles could we release?
Thinking about how we might ensure a steady supply of products to our audience led me into looking at exhibition philosophies. It turns out this has been a good month for manifestos.

Medical Museion, Denmark
Last year, Ken Arnold and Thomas Söderqvist published an interesting manifesto that I only discovered while pondering the Musetrain (see below) manifesto. It’s only got seventeen points, but they’re provocative and worth considering. I pulled out a few that seemed very relevant for what we’re up to. As you read them, think of each as a potential experiment, “If we were going to try making something that expressed this idea, what might it look like?”

1. Exhibitions should be research-led, not a form of dissemination
Curators should use exhibitions to find things out (for themselves and for their visitors) and not just regurgitate what is already known.

The idea of question-driven exhibitions (or products of any kind) is very alluring, and deeply transparent. My experience in years of evaluating exhibitions is that museum visitors find it very exciting to be part of something where the outcome is unknown.

6. Jealously guard a place for mystery and wonder
Deliberately include some exhibits about which less, rather than more, is known – curious exhibits that just cannot completely be accounted for. Visitors should leave exhibitions wanting to find out more.

This totally resonates with Seb’s Sleep No More post (which I will stop referencing if I ever find a better example) in which he quotes one of the creators of the piece saying “explanation is the killer of wonderment”. He sums up, “What if we designed exhibitions to have the same ‘dense, cinematic detail’ that Punch Drunk’s productions have? (And trusted visitors to respect and engage with them appropriately through scaffolding the entry experience?)

What if we designed our exhibitions to hold things back from some visitors? And to purposefully make some elements of an exhibition ‘in-accessible’ to all?

10. Celebrate the ephemeral quality of exhibitions
Like good pieces of theatre, they gain much of their energy by being around for a limited time and then disappearing. The fact that they are time-limited gives their makers a degree of freedom to experiment and be daring. Grasp it!

There’s that theatre metaphor again. It’s hard to escape.

15. Remember that visitors ultimately make their own exhibitions

Some visitors might not be interested in reading what the curators write, while others might not look at many objects. Some will be interested in aspects of a topic that the curators might not have come across.

Constructivists unite!

16. Make exhibitions the jumping off place for further engagement
Good exhibitions are the point of departure for a longer relationship. The value of exhibitions should only partly be judged by analysing how many people come, how long they spent in a show and what they think of it. On this basis alone, most exhibitions are foolishly expensive ventures, particularly in these cash-strapped times.

Word.

The other fascinating idea the Medical Museion have put forth is a short post on “The Trickster Museum” as the genius (in the Classical sense of a spirit) that informs their work. They say,

“Tricksters are characterized by cunning intelligence (metis in ancient Greek) that thrives in a changing world with no regularity. It is not the rational deliberation of Apollo, but the spur-of-the-moment artfulness of Odysseus. It is a form of intelligence that favours action over contemplation.”

What kind of genius informs your museum’s work?

Musetrain – We have some suggestions…
One of the most interesting and mysterious events of the past month has been the appearance of Musetrain. This anonymous manifesto and Twitter account purport to be from a group of museum professionals who have been around the block a few times. They contend that “while the soul of the museum is a constant, the ways in which museums and their staff need to engage has to emerge in new forms.“

To this end, they have produced a list of a 100-odd statements (in the style of the ClueTrain manifesto) that are well worth reading. The list is too long to post here, but some of their suggestions align with the issues that I’ve been trying to unpack in this series of posts and amplify that the others listed above have also been grappling with. Just to pick a few…

Aim to be a place of delight and wonderment.
Again with the wonder!

Stop settling for “best practices.” They are “acceptable practices” at best.
Ha!

The museum experience isn’t onsite, offsite, or online. It is all of these things together.
Amen. I think the promise of making a museum from scratch is as an exemplar of what this might look like.

Create frameworks that let visitors do more with your collections and ideas than you can imagine.

Every time you create a destination (a website, an app, a publication, an exhibition), build it on top of a service and use it as an example of what’s possible.

Services should be aimed at incredibly broad audiences, destinations can be aimed at narrow audiences.
These three suggestions are a good way to think about the collection and its uses, and how to keep the destinations and the collection continually in contact. The idea that every product of the museum is tied to a service that increases access to the collection is pretty powerful.

Understand the the difference between authoritarian and authoritive. The former is suicide, the latter is relevance.

Museums demonstrate authority through engagement.
I’ve lost track of how many people have taken up this cry since I first heard Rob Stein talk about it. I like this formulation of it because it focuses on how to demonstrate authority, rather than engaging in hand wringing over our perceived loss of authority. The focus on engagement, too!

Extensive radio play – Getting your message out
Getting the word out will be critical to the success of this project. We will initially have very little to show people; a vision and some stuff.  Making our message clear enough to be memorable, and restating it in every conceivable medium will help us ensure that when the building is finally ready, people will know what we’re about and why. Two museums have been very inspirational to me in this regard, even though one of them never happened.

The Walker Art Center and it’s website
I won’t join the chorus of people crowing about the Walker’s website. Go see it  and compare it to other museums’. Their mission is to be a safe place for unsafe ideas and their website gathers the best of what the web has to offer on contemporary art. Not just their content, but any content they find. In keeping with the style of this post, they’ve gotten radio play by becoming a radio station.

More constructively, I think the Walker has taken a huge step forward in modeling how museums can continue to be meaningful places to visit on the web. The willful blindness that the vast majority of museums use when it comes to “their” digital content maybe have been a viable strategy – in 2000. Designing online experiences that try corral visitors into staying within one site for all their information needs is worse than futile in 2012. Walker’s current site is a wake up call that acknowledging that the universe is bigger than your institution does not equal renouncing your claim to authority in your areas of expertise. As Nate Solas said at MuseumNext in Barcelona, “Curating the web gives us authority online.” Making your online visitors aware of what’s going on in the world and what you find valuable and relevant is another expression of transparency that I imagine will stand them in good stead in the coming years.

The Dutch Museum of National History and their experiments
It’s been just a little over a year since I read Jasper Visser’s announcement of the cancellation of the Dutch Museum of National History, a project that actually tried to create a new national museum from scratch, and got a long way down the road before it ground to a halt. Luckily for us, there is “Blueprint” – the post-mortem of the project written by Erik Schilp and Valentin Byvanck.  It’s an intriguing, engrossing look into what might have been that is at times really visionary.  Nina Simon lead an online book group around the book that unpacks a lot of the issues the book exposes. Check it out. 

There was also an earlier publication that is more germane to our discussion, “The National History Museum Stirs the Historical Imagination” This 60-page booklet was published early in the process and documented the vision for the museum and the story of what the museum was going to be about in some of the clearest prose I’ve seen for what was essentially a branding piece.  If I find a link to it, I’ll post it.

One of museum’s great successes in my opinion is the extent to which they set about living out their vision through a series of projects that all delivered examples of what a 21st century history museum could be like. There was a train car that toured the country, the National Vending Machine, which dispensed bits of the Dutch experience, and a national competition to suggest new images of the Netherlands to replace the old postcard images of windmills, dykes and tulips. The project did an excellent job of getting their message out and getting noticed and talked about.

As an example of living and working transparently, you’d be hard pressed to find a better example. You can get a very clear sense of what The National History Museum project did and thought and planned, warts and all, and I imagine the museum field will be learning from them for years to come, precisely because they were intrepid enough to be radically transparent.  They were, in essence, like one of those bands that never made it big, but played some awesome live shows that the people who saw them will talk about for a long time.

So all you museum/musicians (I know quite a few and I bet there are many more), what say you? Does this approach resonate? Is there merit to thinking of the work of making a museum more like performance, and less like product?

 

Related Links

The Stedelijk Museum

http://www.stedelijk.nl/en/

SFMOMA ANNOUNCES PLANS FOR EXTENSIVE OFF-SITE PROGRAMMING BEGINNING SUMMER 2013

http://www.sfmoma.org/about/about_news/932

Software as Scaffolding and Motivation and Meaning: The How and Why of Crowdsourcing

http://www.trevorowens.org/2012/07/software-as-scaffolding-and-motivation-and-meaning-the-how-and-why-of-crowdsourcing/

A manifesto for creating science, technology and medicine exhibitions

http://www.museion.ku.dk/2011/02/a-manifesto-for-creating-science-technology-and-medicine-exhibitions/

The Trickster Museum

http://www.museion.ku.dk/2012/06/the-trickster-museum/

MuseTrain: We have some suggestions…

http://www.musetrain.org/

Walker Art Center

http://www.walkerart.org/

Bumpy rides and dead-end streets

http://themuseumofthefuture.com/2011/07/05/bumpy-rides-and-dead-end-streets/#more-597

Blueprint, a guidebook to build your own history museum in the 21st century

http://themuseumofthefuture.com/2012/03/27/blueprint-a-guidebook-to-build-your-own-history-museum-in-the-21st-century/

Schilp, E. and V. Byvanck (2008). The National History Museum Stirs the Historical Imagination. Arnhem: National History Museum.

Museum 2.0: Blueprint Book Club Part 1: How Do You Create a Future-Thinking History Museum?

http://museumtwo.blogspot.com/2012/05/blueprint-book-club-part-1-how-do-you.html

Making a museum from scratch: Part Five

For those of you just tuning in, I’ve been on a long extended thought experiment on what a traditional museum (one built around a collection of stuff) might look like, if you were to start one from scratch, here in the VUCA 21st century.  In Part One, I launched into this with both feet. Part Two was spent addressing concerns and questions raised by thoughtful commentators. Part Three introduced a model of radical transparency, and suggested inverting the traditional continuum of transparency that privileges exhibitions over collections. In Part Four, I played this out a little further and proposed what might be in the mission statement of such a museum.

So far, so good, but it’s still been pretty abstract. From here on out, I’d like to try shifting gears a bit. Taking as givens the mission elements in Part Four, and this idea of a radically transparent museum, Time to get tactical now. In this post I’d like to consider the the plan of work for the 24 months leading up to opening. In the next post we’ll look at the positions that we will need to describe and fill to carry out the plan of work.

T-minus 2 years and counting

We’ve been so good at laying out a compelling case for our new museum that we’ve secured adequate funding to start planning for our museum. According to the architects and fundraisers, it’ll take two years to make the necessary modifications to the structure to render it habitable and adequate for our needs. Two years til opening. What do we need to do between now and then to make sure the museum opens with as much of a chance to succeed as possible?

Being anti-dichotomistic

One thing I am painfully conscious of is my desire to frame everything in terms of the physical/digital dichotomy that I have grown up with. At the same time, I am fairly certain this kind of thinking is unhelpful in the long run and needs to be replaced with a holistic approach that doesn’t come easily to me. My “kneejerk reaction” plan would be to mark when the building opens on the big calendar, and work back from there, finding all the milestones that need to be hit before that can happen and fill in around them with other stuff, like digital milestones, like “the website” and “online collections”. Ack! We can do better than that.

I find it very exciting to think that by the time the physical museum is open to the public, it could already have a loyal audience who know the organization, it assets and its goals and values. While there is a pretty straightforward pipeline of events that need to happen to open a museum, rather than doing it in secret and springing it on an unsuspecting world once we’ve polished it, we have the opportunity to use our belief in being radically transparent to build our audience as we build the museum. The point is not to get to opening day, but to build relationships using the content we produce, so that by opening day.

Involving the staff

Coming up with a creative process without the creatives on board is a little weird. Our museum will not be very large, so the people who fill the positions will in large measure be directly responsible for living out the mission. They should have the ability to shape the process themselves, since we know that creative collaborations can be extremely fruitful, and from a management perspective, giving your staff the ability to be partners in shaping the institution is a benefit as tangible as flex time or even money.  So, acknowledging that we need to design process that leaves room for them to alter it, how much should we try to nail down beforehand? It seems to me that once some core positions are filled, that team could draft a plan that was fairly complete.

And let’s not forget the audience

Elizabeth Merrittt at AAM’s Center for the Future of Museums touches on many of the issues we’re grappling with for our new museum.  She problematizes the current continuum of transparency and urges us to “turn a threat into an opportunity, and use the internet to burst out of our opaque walls. Making digitized collections accessible in meaningful, compelling ways makes people aware that we have them, even if they aren’t paying to use them.” She further goes on to make the point about involving the audience in the work, saying museums should, “invite people to help with their work through crowdsourced participation and support their work through crowdfunding.”  The crowdfunding idea is one I want to come back to some other time, but the basic idea of increased audience involvement is very important. This idea was subject of an excellent post by Paula Bray from the Powerhouse called “Ask more questions: bring your audience into the decision-making”  which pushes the idea of radical transparency so far as to suggest that museums could benefit from asking more qustions of their visitors. Bray says,

“We put on exhibitions for our communities and yet there is rarely the opportunity to engage them in the initial decision-making using our collections with the traditional exhibition development model.  What do you want to see here?  Are we putting on exhibitions that you are really interested in?  These questions may be asked buried deep down in an evaluation questionnaire but are they upfront on our home pages?  Would doing this narrow the gap between curators museological interpretation and visitors experiences?”

Creating engaged audiences

Jasper Visser and Jim Richardson posted a lovely diagram that I’m stealing to help us think about engaging our audience. They call it a digital engagement framework, but I’m not convinced that it is unique to the digital realm. What do you think? It’s got a wonderfully cyclical structure which I think is helpful since it always drives you back to the audience.

Also wortyh considering is Bansi Nagji’s and Geoff Tuff’s post on the Harvard Business Review Blog Network called “A Simple Tool You Need to Manage Innovation”.  They posit what they call an “Innovation Ambition Matrix” to help organizations allocate funds among initiatives. What I like about it is that it proposes three different kinds of initiatives that companies undertake; core innovation initiatives (doing what you do better), adjacent innovations (doing slightly different things, or doing them in slightly different places), and transformational initiatives (doing completely new things in new places). They don’t prescribe a particular formula, but advocate for looking at the total innovation agenda, rather than the more usual ad hoc collection of initiatives most organizations undertake. Good stuff.

So what does this mean for us, 24 months from opening? Our museum has obvious assets; the archaeological collection and the archaeological and historical information associated with it. There will be more assets in the future; staff with skills and expertise, a physical presence, and a substantial body of digital assets related to the objects in the collection.  How do we turn these assets into content and activities?

At the two ends of the transparency spectrum I proposed in Part Three we have the collection and the exhibitions. Our collection needs to be catalogued, digitized and contextualized so we can know what we have and how it all relates.  How can we build those systems so that they serve to engage our audiences as well as serve our needs? What other platforms might we use to tell our stories? 

The exhibits devoted to the site need to be developed, designed and built.

How can demonstrate our transparency in making the experiences before the museum opens? 

The inverted pyramid of transparency makes a lot of sense to me because so much about the process of exhibition involves hiding and revealing already. A good exhibition directs the attention, focuses, and expands it, all using a relatively small number of objects and experiences compared to the holdings of an average museum.

Seb Chan and I have talked a number of times about the lack of magic in science museum exhibits. As makers of experiences for museums visitors, we alays want to provoke a sense of wonder, of drama, and magic. Often, though, we limit ourselves in what we consider acceptable. Employing overt theatricality, or too much perceived emphasis on ensuring visitors have an emotional experience runs the risk of being accused of “Disneyfication” which I have certainly run into in the past. Seb pushed back against that,

As fas as ‘Disneyfication’ goes, I think on closer examination there’s a hell of a lot museums would do well to heed from Disney. The criticisms usually have roots in class divides – who goes there and why – rather than any reality. A heavy focus on excellent customer service and the sense of a ‘lifetime customer’ is something every museum should immediately steal from Disneyland.

He’s right, too. It is mainly a classist and elitist reaction to something that is for the hoi polloi. http://en.wikipedia.org/wiki/Hoi_polloi His post on seeing a production of Punchdrunk’s Sleep No More is a must read.

I feel like I can imagine what a more transparent way of dealing with our collection might look like, but the idea of more mysterious kind of exhibition is still elusive.  Sleep No More is a great example. I would add Dialogue in the Dark to that list. In this exhibition, sighted visitors walk through a pitch black exhibition with blind guides, who help them navigate simulated everyday environments and really get a visceral sense of what it is like to be blind. I want more of those outliers.

What examples do you have of immersive experiences that engage in great storytelling that we might consider for our new museum? Don’t limit yourselves to museum experiences.

Related Links 

Center for the Future of Museums, Our Broken Economic Model
http://futureofmuseums.blogspot.com/2012/06/our-broken-economic-model.html

Paula Bray, Ask more questions: bring your audience into the decision-making
http://paulabray.com/2012/06/07/ask-more-questions-bring-your-audience-into-the-decision-making/

Museums and visitor created journeys
http://paulabray.com/2012/05/01/museums-and-visitor-created-journeys/

Jasper Visser and Jim Richardson, Duende: a story about digital strategy [http://themuseumofthefuture.com/2012/05/22/duende-a-story-about-digital-strategy/]

Bansi Nagji and Geoff Tuff, A Simple Tool You Need to Manage Innovation
http://blogs.hbr.org/cs/2012/05/a_simple_tool_you_need_to_mana.html

Seb Chan, Freshandnew(er), Sleep No More
http://www.freshandnew.org/2012/05/sleep-more-magic-immersive-storytelling/

Additional readings

Harold Jarche has an interesting post on “pull” learning versus “push” learning [http://www.jarche.com/2012/06/pulling-informal-learning/] that might be useful to consdier while thinking about these questions.

Beth Harris and Steven Zucker have an article on the Museums Association (UK) site called “Reimagining museums: Why the Google Art Project is important” [http://www.museumsassociation.org/comment/30052012-why-the-google-art-project-is-important] that is a good summation of a lot of the issues we’ve discussed.

Making a museum from scratch: Part Four

What does the mission of a radically transparent museum look like?

In Part Three of this series, I proposed that our museum be radically transparent, that we organize it around the notion that everything should be transparent unless it needs to be otherwise.  I also proposed that it invert the current pyramid of transparency of museum practice (exhibits & curation=most transparent/collections & conservation =least transparent). Both ideas I find very interesting and a little daunting and many of you seemed to agree.

In this post, I’d like to get a little more deeply into the ideas and concerns people raised about transparency and mission, and propose some ideas that will make up the mission of our imaginary museum, so we can start to work out how it might be put together.

Transparency is a way to accrue public value 

Suse Cairns provided a great quote from Megan Cook’s Delivering Public Value Through Transparency, making clear that transparency is a means to an end.

“By taking a public value perspective, the notion of pursuing transparency is assessed by identifying its value (e.g. social, political, strategic, financial, ideological, etc). The end goal is to accrue public value and transparency is the means to achieve it. That is, transparency is not an end society pursues for its own sake.”

Transparency is a way to demonstrate authenticity

Rob Stein very ably got to the root of why transparency can be a good thing, namely the desire to make our ideals and mission as obvious as possible to our audiences. He said,

“In my mind, transparency is a communications tool that is based on an organization’s commitment and desire for authenticity. That desire for authenticity demands an open disclosure of good, bad, and otherwise unknown facts about how museums work. Transparency then, is a reflection of the integrity and proficiency possessed by the museum at any moment in time.”

Let’s take a moment and unpack what’s inside this desire to be authentic. Authenticity – the state of being exactly who you say you are – is also one level of abstraction from the core of the matter. The reason for a museum to value authenticity is because what a museum does is valuable and important.  The ideals of the institution should make clear its value proposition, and therefore we want to build it in such a way that it’s processes and products are visible and comprehensible to our audiences, so that they too can see how we are delivering on our ideals and being exactly who we say we are; in other wordsauthentic.

Transparency is a way to generate social capital

This puts a heavy burden on the institution. To be radically transparent (or radically authentic, as Rob calls it) is to be willing to have most every decision weighed by our audience against our mission. Who we hire, what we exhibit, what we publish and how – all become evidence anyone can use for or against us.

So why do it? The benefit to our museum is that it helps establish our presence in the reputation economy by generating social capital. As Rob pointed out, “social capital has a direct impact on the viability and financial health of our organizations. Rather than being driven only by supply and demand, social capital is accrued by building honest relationships with a community.”  Or communities, both physical and virtual. Social capital, according to The Saguaro Seminar, refers to the collective value of all “social networks” [who people know] and the inclinations that arise from these networks to do things for each other ["norms of reciprocity"]. As institutions that depend on the philanthropy of others for their very survival, accruing social capital is a necessary first step towards viability.

Your mission, should you choose to accept

All of this goes to my initial question, “So what does a mission statement for a 21st century museum look like that takes these ideas to heart and expresses them in a radically transparent way to the staff who carry it out, and to the audiences whom the museum serves?”

Assuming, we want to seek AAM accreditation, our museum’s mission needs to embody the following:

  • The museum asserts its public service role and places education at the center of that role.
    (We exist to provide some public benefit)
  • The museum is committed to public accountability and is transparent in its mission and its operations.
    (We operate in a way that makes it easy to see how we’re fulfilling our mission. There’s that “transparent” word again!) 
  • The museum has a clear understanding of its mission and communicates why it exists and who benefits as a result of its efforts.
    (We live our mission.)
  • All aspects of the museum’s operations are integrated and focused on meeting its mission.
    (We are mission-focused.)
  • The museum’s governing authority and staff think and act strategically to acquire, develop, and allocate resources to advance the mission of the museum.
    (We are in it for the long haul.)

So, with your indulgence, I want to try to say things that would be in our imaginary museum’s mission, without getting into the chore of writing it. I think writing a generic archaeology museum’s mission is not going to be a useful exercise, and there’s a lot of ground I still want to cover.  For the sake of argument, let’s say that our museum’s mission includes (in soaring prose, of course) the following:

  • To preserve, conserve, and display the information recovered from the site (the collection).
  • To interpret the importance of site and time period in the context of world history and the present.
  • To enable scholarship, learning, and new discovery about the topic and period by making use of the collection
  • To be an asset to the community through our programs and practice (measurable because of our openness + transparency)

Back in Part One, I proposed some audiences as a way to understand how we might organize our work.  Particularly around the mission, being clear about our audiences is critical. I propose that our museum has the following three audiences:

1) The global audience
The interested layperson looking for historical/archaeological information;
Online audience, interested in facts and images about topics, and ability to ask questions of staff

The student looking for  looking for historical/archaeological information;
Online audience, interested in facts and images about topics, and ability to ask questions of staff

2) The local audience
The tourist visiting the area;
Onsite and online audience, interested in topic, how it applies to local area. Online audience wants visit-planning info and ability to buy tickets.

The local;
Onsite and online audience, interested in topic, how it applies to them. Online audience wants visit-planning info, especially events at museum, and ability to buy tickets.

3) The professional audience
The archaeologist looking for archaeological information;
Primarily an online audience, looking for information (metadata) as much as object info. Also PDFs of original docs/images. More valuable for research than interpretive texts. Also wants ability to ask questions of staff

The museum professional looking for museum-related information;
Primarily an online audience, looking for object/subject information, as well as process information. Also wants ability to ask questions of staff

It is instructive to note that all of our audiences are online, and only some of them are onsite. How will our museum meet the needs of these audiences? In the next post, I’d like to switch gears a bit and move into planning. If we were getting a museum off the ground, what would we do in the 2-3 years between starting work and opening a physical building?

I look forward to your thoughts.

••••••••••••••••••••••••••••••••••••••••

Inspirational Readings

Maria Popova posted a lovely piece on the interplay of theory and practice.  “Practice is integrating theory into our systems and living from that place.”

Thought Den posted a good summary of the MuseumNext conference in Barcelona, and I am amazed at the relevance of what went on there with what we’ve been talking about here. Take a peek at “MuseumNext condensed : bright minds in Barca”

“Duende, a story about digital strategy” is a great short post from Jasper Visser on digital strategy.  I especially like the digital engagement framework he and Jim Richardson devised. Expect to see it again.

Beth Harris and Steven Zucker wrote an editorial for the (UK) Museums Association called  “Re-imagining museums: Why the Google Art Project is important for museums.” that hit precisely the same territory we’ve been covering.

In the Harvard Business Review, Bansi Nagji and Geoff Tuff proposed “A Simple Tool You Need to Manage Innovation” that looks at strategic innovation, which I think is a great way of thinking about the future in the initial planning of our museum, and ensuring that we don’t just write a slightly less-archaic prescription that our successors will chafe against.

David Roth wrote a piece for Forbes that requires little introduction, “Creating a Great Culture — Your Company’s Foundational DNA” 

Which led lastly to this piece from Harvard Business Review, “How to be happier at work.” 

Vision, Desire, Attitude, and Focus

I’m stuck in them midst of rewrites to my thesis and too preoccupied to write much. But in spite of this I’ve had two competing ideas banging round in my head for the past week, and it seems they might be related.  How does transformation occur? What are the prerequisites necessary for a person or an institution to embrace new ways? I have four suggestions; Vision, Desire, Attitude, and Focus.

As part of the Museum Computer Network’s Program Committee, I’ve been part of some fascinating discussions about what the theme of this year’s conference should be. A constant theme has been the idea of “change” and museums’ response to it. This sense that museums should be doing something they’re not is persistent and I think a bit off the mark.

Change ain’t necessarily a good thing

Minot Light, Blizzard of 1978, from Flickr user cliff1066™

My beef with “change” as the term to define our discourse about the future is that change is value-neutral. The people who embrace it think of it as a positive thing, but to the rest of the world, that connotation is not obvious. Doing our job better or in some new medium obviously is a change. But death is a change, as is going bankrupt, getting fired, or becoming irrelevant. So, what is it that change agents mean when they say “change”? Is it evolution, moving from one adaptation to an environment to a newer, hopefully better adaptation to a new environment? I tend to think it is a desire to embrace the possibilities offered by new modalities, with the related desire to express our enduring values in new ways as well as in the traditional ones.

Seeing new ways forward
One way that change could express itself is in rethinknig our notion of temporality.  There’s a great article Allison Arieff wrote for the New York Times blog called “It’s Time to Rethink ‘Temporary’” that focuses on “temporary” architecture, but is easily applicable to museums with very little alteration. Liz Neely pointed out that if you change “buildings” to “museums” in the following quote, you get a pretty powerful statement about another way museums might act in this century.

“Kronenburg made a compelling argument that the experimentation inherent in such structures challenges preconceived notions about what buildings can and should be. The strategy of temporality, he explained, ‘adapts to unpredictable demands, provides more for less, and encourages innovation.’”

Embracing impermanence is one way we might approach our work differently.  There are obviously many more examples. But in order for any of them to be more than just “change” – doing something different – they need to be deliberate. In order to know how to adapt, you need to first understand what’s going on, and second, what you value – what are those things that you will carry forward with you. Then you can embrace whatever new methods you choose and do it deliberately.

Bushwhacking your desire path

Desire path, by Flickr user Kake Pugh

The future is unknown territory so how do you see a way forward, institutionally or personally, knowing it’ll follow an unpredictable path? In my post on the New Media Consortium retreat I mentioned Susan Metros’ Six minute talk on leadership and career paths. Check it out here.  All of the videos are worth watching.

What I found valuable about her talk was her advice us to think about leadership not in abstract terms but in very concrete ones. She encouraged us to ask two questions, “What do you value?” and “What influences you?” and find answers to those questions. Knowing these things gives you the ability to look at the lay of the land with its constructed paths, and see where you want to go and how you might plot a straighter course to it and blaze a trail or bushwhack your way to it. The question becomes how to learn to see not only what’s there, but what’s not there that might be desirable, and then to embrace that.

As I was thinking about those two questions, it became clear that one thing that absolutely influences me is my professional network. While I was turning this question of change over in my head, two people I am often influenced by posted about eerily similar topics.  Both of them expressed, in their own ways, many of the traits and attitudes I value.

The attitudes of innovators
Jasper Visser just put out an interesting post on the attitudes of innovative people and organizations, and it’s worth reading and seeing how you and your institution stack up. He ends with the following;

“Even if you don’t want to be at the forefront of your industry (all the time), your organisation and its people need to have the right attitude towards changes in the environment, such as a new social network suddenly popping up.”

And what are some of those attitudes? His beginning list includes:

  • Readiness to experiment. Even though not always actively innovating an entire industry, they are at least regularly trying new things and testing ideas.
  • Sharing. Almost all keep blogs or write regular guest posts about their work, and talk about it at conferences, opening up their work to constructive criticism.
  • Changing partnerships. Working together with completely different partners on different projects ensures a constant stream of fresh ideas.
  • Great people. Quite often the great stuff happens when a number of great people get together, “great” meaning people who are open to ideas of others, passionate and full of creativity and energy.
  • Focus on the customer. Every single great museum focused at least as much on the experience of the visitor, reaching and engaging them, as on their collection or stories.”

What does it take to be that person?
Lynda Kelly was apparently having a stimulating time at the “21st Century Learning in Natural History Settings” conference in D.C. because she wrote about her concept of a “guerilla-in-residence” – a more appealing vision of what we used to hear referred to as “change agents”. She posited a list of qualities, which include;

a guerilla-in-residence should:

  • Ask “Where’s the data?”
  • Have evidence-based discussions
  • Ask lots of questions
  • Look at absurdities
  • Hang on like a dog with a bone, be tenacious
  • Look for opportunities to mentor.
  • Be able to both follow and lead
  • Surround oneself with young people or positive people!
  • Show respect – be a thanker, get back to others

The full list is worth the read. It’s short.

The Internet is an incurable condition

Plugs, by Flickr user Brad.K

So how does this relate to digital media? Janet Carding pointed me at a piece Alexandra Samuel wrote for The Atlantic recently called “’Plug In Better': A Manifesto” that states that “The trick isn’t to unplug from our devices — it’s to unplug from the distractions, information overload, and trash that make us unhappy.”

I wrote earlier about dealing with cognitive loads, and her article is dead on. Particualrly where it comes to new media and how museums respond to it, we seem to still be very fear-based. Most of the people I encounter react to technological change, and grudgingly. What I like about Samuel’s article is that she proposes four attitudes to adopt to counter this and approach the digital not from a place of fear. Her main advice is to unplug from four things;

  • Fear of Missing Out,
  • Disconnection,
  • Information overload,
  • The shallows.

You’ll have to read the whole thing to see her reasoning, but it’s worth it.  Her statement at the end is pretty brilliant.

“The Internet is an incurable condition — but we can’t recognize that as good news until we find a way to treat the various aches and pains of life online.

“We plug back in because this new online world offers extraordinary opportunities for creation, discovery, and connection. We plug back in because we don’t actually want to escape the online world: We want to help create it.”

Which brought back around to a quote used to keep taped to my monitor from Mihaly Csikszentmihályi, “Creating culture is always more rewarding than consuming it.”  And how do we create that new world? Vision, Desire, Attitude, and Focus.

Tools of the trade, my 2011 edition

One of the most interesting parts of going through everyone’s responses to my question about managing their cognitive load was seeing the similarities and differences in strategies.  In fact, a couple of you wondered what those commonalities might say about us and our work. That may be a post for another day. ;-)

I thought it would be fitting end to that series to go over what tools came up as useful, and list some of the changes I’ve made to my information consumption strategies based on your input.

Twitter
The #1 tool, and the only one that everyone used was Twitter. This may be a sampling artifact, since I use Twitter a great deal, but in my decidedly unscientific pondering of the last three conferences I was at, I can pretty definitely claim that most of the museum people I run into use it as well.  Respondents to my email, like me, use Twitter clients rather than Twitter’s web page.  Filtering is vital if you’re not going to drown in the tweetstream. I have a love/hate relationship with Tweetdeck. I love it’s flexibility, and it’s lists that allow me to sort my incoming tweets. I’ve got my general museum list, hashtags I’m following like #mtogo and conferences, as well as a friends’ list, and even a celebrities list (Stephen Fry is just too interesting!) Being able to sort them means I only have to see the one two lists I feel like listening to on any given day. Things that seem interesting or worth following up on get favorited and go into their own favorites list.

After I’d started this series, I found ifttt.com. It stands for “If This, Then That” and it allows you to set up logical equations using web services. My favorite task has become “If I favorite a tweet, copy the text to a file in my Evernote account called ‘twitter favs’.” Very convenient!

Google+
We came, we saw, we looked around… and left.

RSS feeds
Coming in second was relying on RSS (Really Simple Syndication) feeds to aggregate the websites you want to follow.  I’d given up on RSS some time ago in favor of doing it old school style, slogging from site to site with the Firefox Morning Coffee plugin that lets you add a button to Firefox that will open tabs of any number of sites at once.  RSS readers like NetNewsWire let you corral thousands of sites and group them so you can manage your browsing before you start.  I have my twelve or so museum sites I’m most interested in keeping abreast with, maybe another twenty more tangentially connected to my work, and then a slew of general science and tech sites that spew forth potentially interesting content daily. With a reader, I can decide if I really (need to/want to/can stomach) wading through 317 Slashdot articles today or not, and I’m pretty ruthless now about hitting the “Mark All as Read” button when I don’t want to be bothered. I find it satisfying in fact to see all those little numbers of unread posts disappear. Poof! Like Jasper said in the first post, letting go is important to your sanity.

Email
I’m on the verge of getting moved from Mail to Outlook, so changing my email habits now is bit counter-productive. That said, I did clean out my inbox and outbox and went through my mail filters and updated a bunch. My inbox is a lot more manageable! More to come, post migration.

LinkedIn

What was interesting to me about LinkedIn was how many people used it, but not much, and not often.  Off all the responses I got, only one person really invested in LinkedIn, and that was for the discussion groups. For most of the others, myself included, we filled out our profiles, connected with people we knew, and … not much else.  Tweetdeck lets me post to LinkedIn, so sometimes I will send tweets that way, so it looks like I’m on more than I am.  Again, this may be a sampling artifact. Most of the people I asked have jobs and aren’t doing the kind of networking that freelancers and job seekers have to do. I have to admit that the reason I check LinkedIn is usually because I’ve gotten an alert that a contact has changed their profile, usually because they’ve gotten a new job.

Make Learning a Formal Activity, and Do It with Friends
Organizing these local meetups has been very rewarding.  And making them regular, and reliable has been important to them. Getting to the point where people expect them to happen is gratifying, and the pressure keeps me going.  I’ve enjoyed watching people make connections, and actually learn useful things from each other at the events.  Even these ostensibly social occasions can be learning experiences.

Reading about departments with built in learning communities made me a little jealous at first, and I realized how much I enjoy that kind of interaction. As I’ve been writing these responses, I’ve had any number of little epiphanies. One of them was that if I wanted to work in a more learning-centered workplace, I’d better do something about it. The outcomes of this were twofold for me.  Firstly, it reminded me that I really wasn’t doing much to pass on any of the benefits I received at the start of my career. So, I’ve got a shiny new intern (actually she’s a highly skilled, veteran intern) and am trying to figure out what is useful for her to know is a very valuable lens into my own practice.  What do I do? Why do I do it this way? It’s a lot of work, keeping an intern learning and doing stuff that’s not make-work.  Hopefully, she’ll get something useful out of the experience. Stay tuned.

The other outcome has been that the exhibit developers here agreed that we’ll hold regular professional development meetings. There are only three of us, so it can be very informal — read a book or article and discuss.  It’s not hard, it just takes determination to keep doing it.  Got any exhibit topics that you think are hot?

 

 

 

Replies to “Dealing with your cognitive load” – Part four of four

This is the last of four posts summarizing replies to the question I posed about how people cope with the vast amounts of information coming at them.  In the first part, I described some strategies people use for managing information intake. The second post looked at how people store information. The third covered separating inspiration from information.

Thanks to the generosity of you all, I was able to share all kinds of strategies that you can use to think about how you manage the information coming at you via the Internet. However, none of them have any value if you never have time to use them. So this last post is going to be about personal professional development and how vital it is to museum professionals in this newish century.

Make is part of the schedule

calendar from Flickr user Jeremy Toeman


The best way I’ve found to make time to learn is to not treat it like a nice thing to do if you’ve got time.  It’s important, so put it on your calendar. Kate Tinsworth says, “I do set aside every other Tues morning from 9-11 for my whole team to read. Read whatever—I read blogs and articles online, but the others read more traditional evaluation journals, mostly. That time being designated helps a lot.” At my museum, Christine Reich has the Research and Evaluation department hold regular monthly professional development meetings, and everybody in the department is in charge of running one meeting.

I spend the beginning of each work day scanning my social media feeds like Twitter and LinkedIn, and browsing my RSS feeds for interesting nuggets. Thanks to suggestions from Jasper Visser and Kate Haley Goldman, I’ve also gone back to actually looking more deeply at a very few sites I like that usually get me thinking.  I find that making it a regular part of my day helps me keep abreast of things and keep it from getting out of control. My undirected web surfing seems to have gone down since I started being more directed.  Thanks to Bruce Wyman for nudging me to give RSS another go.

This blog is also part of my regular professional development. Making myself step outside the the daily grind and trying to synthesize what I experience going on in my work and consulting projects has been a great way to keep my thinking fresh and to crystallize half-formed thoughts. It’s a blessing.

Get out and talk to people

from Flickr user elthenerd

You may recall that in Part One, Nancy Proctor surprised me by saying she prefers phone calls over email for anything substantive. Kate Haley Goldman remarked on how conversations stay with her longer than other kinds of communications. Kate Tinsworth seconded that idea, saying, “I find that much of what sticks for me still comes from those (human conversations) too… be it at a conference or other opportunities to actually meet up.” I was talking to Nina Simon about conferences recently, and when I expressed my reservations about AAM, she seemed surprised. “I love AAM, because everybody I want to talk to is there in one place. I can have breakfast with Elaine, lunch with Kathy…” After that, I started casting my mind around for other highly-efficient museum professionals (or dare I say it, “thought leaders.” No, I daren’t…) they all share that drive to have high-quality interactions.

It may seem like a no-brainer that voice communication, or even better, face to face communication, is the highest bandwidth medium we currently have, but it is surprising to me how often people (myself included) will opt for a lower-quality method of communication. Probably the best thing I’ve done in this regard has been to emcee a monthly meetup for techie museum folks in Greater Boston.  It’s a broad, open group. We get managers, developers, teachers, vendors, students.  It’s different every month thus far, and it’s like a little bit of conference-going on a Thursday night. I can’t recommend it highly enough. If you can’t find one in your area, consider it an opportunity for you to step up and make some connections.

Save things for down times

Waiting at the station from Flickr user domesticat

Another way to make more time for yourself is to be more efficient about the time you already spend on routine tasks. I am great faffer.  Ask anybody who’s ever shared an office with me. But I’m trying to be better…

When I first started talking about this idea with Nancy Proctor, she scheduled our phone call during her walk to work. She also aggregates informational meetings with colleagues into regular 2-hour “meet-ups” instead of a zillion individual meetings. Somebody at Museums and the Web 2011 said the killer app for mobiles was that they were a way to “kill time while waiting for the bus.” I don’t know who said this, though I vaguely recall it being Seb Chan. (If you know, tell me. I hate misattributing quotes).  Kate Tinsworth downloads documents to read on her tablet when she’s not doing anything.  I’m excited to look at my schedule and see what undiscovered efficiencies are lurking out there.

Take charge of your professional development

Carpe Diem by Flickr user Darcy Moore

All of the strategies listed above have one thing in common. They don’t require anything aside from your own desire to learn.  As someone who has worked in a large institution for most of my professional career, it’s easy to succumb to the mindset of waiting for permission to do anything.  This is especially true of old-school “professional development.” There are forms to be completed, signatures to be garnered, and justifications to be gathered before any learning happens.  But in the current climate, waiting for anything seems like a recipe for getting left behind.  This is particularly true in exhibits, where new media and modalities (like mobiles) are promising to shake up the status quo. And when mobiles are old hat and everybody has augmented reality, there will be something else new.

One of my favorite parts of Rob Stein’s talk at the Tate Handheld conference last Fall was his use of the image of a bridge to symbolize how we deal with new technologies in museums. We have, in the past, tended to view new disruptive technologies as obstacles to overcome. There on the other side waits a land of peace and technological harmony. All we have to do to cross that bridge is… wait for Netscape and IE to duke it out, or wait for Java to save us, or  adopt HTML 5, or pick Android or iOS or web apps… The list never ends and Rob brilliantly  demonstrated the fallacy of the bridge metaphor. The reality is that we never reach the end. There is no place of stability where we can make a leisurely, fully-informed decision. So how do you keep abreast?

There’s a great post (actually several if you poke around) from Beth Kanter on personal professional development. You could also look at Harold Jarche’s model of networked learning for more technologically-oriented ways to think about your own learning.  I like them both, because they’re well-linked and can take you to a slew of other resources.  It’s worth being serious about.  I’m on the Advisory Board for this year’s Horizon Report, Museums Edition, and of all the technologies being considered, I don’t think a single one existed when I was in college.  And even if I’d graduated five years ago, I’d still have missed a healthy proportion of them.  So even if you’re fresh out of school, your expertise is aging pretty fast. And nowadays you have to contend with a yearly crop of freshly-minted museum studies MAs, with newer skills and lower salary requirements than you. The greatest benefit I find to taking responsibility for your own development is that it gives focus to your thinking.  I find a topic I’m interested in, and suddenly I see connections to it all over the place.  It focuses my information consumption and acts like a filter to help decide what *not* to consume.  And isn’t that a relief? Yes, it is.

Thanks for sticking it out this long. The next post will be a much shorter (I promise!) one listing the changes I’ve made to my routine based on this and a recap of what tools people use and how. It should be interesting.