Tag Archives: audience

Making a museum from scratch: Part three

The previous post in this series generated some really stimulating comments that have helped crystalize a lot ideas that have been swirling around in my head for the past month or so.  A lot of your feedback and questioning has centered around being clear about goals, and questioning starting assumptions.  This is what I had hoped might happen, but I’m still profoundly grateful to all of you who have shared your wisdom thus far. I’d like to use this post to answer some comments from Part Two, synthesize them into some guiding principles, and to propose a model of radical transparency as an organizing scheme for our new museum, both intellectually and physically.

From the first post in the series, a number of commenters have probed at the idea that a collection of objects even needs to be a museum, with some fascinating alternatives proposed.  For the purpose of this experiment, I’m going to say that we’ve decided that our collection of objects is of sufficient interest to warrant a home of their own rather than being dispersed among existing collections. Let’s also say that after careful deliberation, it’s been decided that the site the collection represents is important enough to the local population to warrant starting an institution devoted to studying the collection, and telling the stories of the people represented by the objects in the collection. Let’s also assume for now that we don’t have any human remains to deal with, since that’s “a whole ‘nother kettle of fish” as they say round here. We have enough problems to solve already.

The comments have highlighted for me is what lies at the center of the soul of the museum endeavor; the two practices of collecting and displaying of objects, and the constructing of stories using objects and experiences.

The overlapping nature of museums and collections
Mia asked a question about the distinction between a museum and a collection. “Does a museum (as a venue, not as an organisation) always imply the display of a sub-set of a collection? And does it always have interpretation about those objects, either individually or as sets?” I think the answer to both of her questions is, “Yes.”

Another way to frame this is to juxtapose the processes that result in collections and museums. Curation is the act of acquiring, assembling, researching and cataloguing objects for a collection. Interpretation is the act of providing information about ideas using objects from the collection.  So let’s dig a little further into the collection part of our museum.

Reflect the process behind the collection
Sheila brought up an important point that could have a transformative effect on how the institution might physically acknowledge its creation. If we were to shape the museum around the excavation process, from discovery, to interpretation, to synthesis, the collection could also tell the story of the people who found and care for the collection.

Make the collection accessible
Rob insisted that online collections needed to be thoguht of as museum experiences, with as much potnetial to engage and teach, if only they were better, which echoed some of Mia’s concerns about her experiences working with large archaeological collections and the paucity of (pertinent) information they contain.

Ashley wondered about creating transparency in the collection by doing a Google Museum street view type of experience and creating the possibility of “walking” through the vaults, being able to click into and explore the collection virtually. A digital walk-through experience would create much more transparency than the standard online cataloging system. Seb, ever the boundary-pusher, proposed using robots for storage tours!

Involve the community from the start
One of our underlying assumptions will be that the collection has relevance to the local community. Mimi urged us to not only make sure that the collection is digitized and made accessible online, but that there is also a physical space in the community, or on or near the excavation site, to house and interpret artifacts. The community connection needs to occur in both physical and digital realms. Sheila suggested getting the collections information online as soon as possible in the process in order to gain an audience in advance of the physical opening, and to start a relatinship with them that might inform the design and building process of the physical struture and interpretation. Corey, who is actually engaged in the process of making a museum from scratch, underscored how media and technology can be great facilitators. Linda wondered how we could build a museum that could “have objects with real meaning to our communities in places where they can see, understand, learn and connect with them?”

Move online values into the real world
A theme of the comments was making things visible; objects, processes, and people.  Suse proposed a continuum of transparency which would move conservation and research practices out of the basement and into open or public environments. She proposed turning the museum inside out, exposing that which is usually hidden. It’s an interesting transposition into the physical space of the ideas of openness we talk about online. Awhile back, Koven Smith asked, “What if a museum’s overall practice were built outwards from its technology efforts, rather than the other way around?” Nina Simon’s Museum 2.0 blog and her subsequent work on participatory experiences draws heavily on Web2.0 ideas.

So what are the different values of the web (transparency? openness? customisable experiences?) that we could apply to a museum being made from scratch? Corey proposed several; digital technologies “facilitate personalization and dialogic interaction (read: engagement), and be cost effective on practical levels of experience design – immersive, emotive, reflective, interactive, diverse, and personal (onsite and for remote audiences concurrently).”  Add to this Seth Godin “The quickest way to get things done and make change. Don’t demand authority. Eagerly take responsibility. Relentlessly give credit.” Lastly, throw in some of the ideas Koven Smith proposed at MuseumNext for “the Kinetic Museum”; communication as the core responsibility, collections managed in ways to leverage digital technologies, not to compete with or ignore them. Go scope out the whole thread of #kinmuse tweets for more.

Radical Transparency
The idea of a continuum of transparency also appeals greatly to me as an organizing scheme, particularly if we invert the current pyramid of transparency. What would a museum look like where the collections and research processes were visible and exhibitions were tucked away and designed to promote the kinds of immersion and magic Seb Chan wished for in “On Sleep No More, magic and immersive storytelling.”

A few years ago, I attended an AAM/NAME workshop called the Creativity and Collaboration Retreat. The organizers did a great job of finding outside instigators to provoke attendees and stimulate new kinds of thinking.  One of them was Harley Dubois from Burning Man, who introduced me to radical inclusion. One of the underlying philosophies of Burning Man is that everyone is included in the work of Burning Man, from artmaking to keeping the community running unless they’ve demonstrated a reason they shouldn’t be. This is a complete inversion of how things work in what Burners call “the default world,” where you have demonstrate that you’re qualified to do something. What if our museum were founded with a version of a philosophy of radical transparency underpinning everything it did? If instead of asking, “Should we publish this information?” our default question was “Is there some reason not to publish this information?” How might this help us embody the qualities touched on above?

The idea of a radically transparent museum is a little mind-boggling to me. I work at a museum that doesn’t even make staff phone numbers accessible. While that might cut down on unwanted sales calls, it also cuts down on all calls. If you don’t know me already, you’ll have to get through a gatekeeper (switchboard operator) to get my phone number. What would a radically transparent museum look like? Labels that tell you who wrote them? Objects whose whole histories are freely available to visitors? Information that both draws from outside sources and leads visitors outside the walls of the museum? Workspaces that are visible unless they need not to be?

What would a radically transparent museum look like to you?

Making a museum from scratch: Part Two

In Part One, I posed a pretty big question, “How would you make a museum from scratch?” and dove right in to discussing audiences. It is such a big topic, I decided to take the plunge and hope that some of you would be willing to go along, and lo! you did! A number of you though, quite rightly said, “Whoa! Ed! Back off, man! Your assumptions don’t make sense to me.” So before I swim out any further over my head, a little more context. This post could probably be called Part One, the Less Sketchy Version, rather than Part Two, but so be it…

There are collections, and there are collections

One of my reasons for picking an archaeological collection as the basis for this experiment is that the processes that result in the creation of scientific collections and art collections are very different and I wanted to be able to explore that.  Archaeology is a destructive practice. To study an archaeological site, you have to destroy it. When you’re done, you can’t put it all back so another archaeologist can come in re-excavate that site to test your hypothesis. It’s a one shot affair, so there is tremendous pressure to preserve as much as possible, since that will likely be the only surviving remains of that site. So while you might think of an archeological collection as only the objects or artifacts collected during an excavation or survey, a collection actually comprises many other classes of materials with scientific value. These would include biofacts (pollen, seeds, plant and animal remains) soil samples, radiocarbon and other dating samples, and more.

So to Gretchen’s question in the first post expressing amazement at the size of the collection, when your collection includes these other classes of material, 200,000 objects isn’t all that big. For my thesis research, I was looking at 17th and 18th century shipwreck sites, and the ammunition totals alone from those sites would be in the tens to hundreds of thousands of objects. Granted, they are small and indistinguishable objects, but there you go.  From looking at these collections of indistinguishable, individually uninteresting objects, one could make inferences about the size and character of the firearms present on these ships, even though the weapons themselves were largely disintegrated. Would a general public audience ever want to come see 88,000 lead musket balls? Probably not, unless you did something very artistic with them. Do they have value to another audience? Absolutely.  The same applies to many natural history collections. The public might not find much interest in forty seven study skins of the Lesser Scaup (Aythya affinis), while an ornithologist might need a larger sample to answer his or her question.

To (hopefully) address Linda’s confusion over the image of stacks of boxes, and others’ concerns over size, let’s say our collection of stuff comprises 200,000 archaeological objects. Of these, over half are going to be Ziplock bags and boxes full of stuff (soil, greebly bits, and otherwise undistinguished cultural remains like potsherds and the ammunition from my earlier example). Of the remaining objects that the layperson might recognize as “artifacts”, the total is probably in the low thousands. To use Koven’s triage metaphor, the ones that are worthy of being part of the global conversation probably only number in the high hundreds, maybe the low thousands.

The distinction between a museum and a collection

I love the comments from Part One probing at the distinction between whether this pile of stuff is a museum or a collection, because they aren’t the same thing. Amanda asked some excellent focusing questions which I think it might be helpful to address individually to help us move along:

“Is this a truly unique/valuable collection, and if so, to whom – scholars, people of a particular interest group, people of a particular area, people of a particular cultural heritage?”

I want to think expansively and really tease out a lot of issues, so let’s yes to this question. Your relevant experts have declared the collection “important” both to a local public audience through what it says about their area, and to a potentially broader audience because of historical importance. It is interesting to archaeologists and other specialists for reasons they will explain to you in great detail, which you may or may not fully understand, though you appreciate them.

“Will this collection achieve greater value on its own, as a niche display, or will it add value to an encyclopaedic collection at another institution?”

Now here’s an interesting question! Does it make sense to start yet another museum, with all the concomitant costs involved, or would it be better to send it to an existing museum? Rainey Tisdale asked much the same question via Twitter and it’s an excellent fundamental question to answer definitively. I imagine many of us have encountered institutions that were founded with the best of intentions, which nonetheless couldn’t construct a viable, long-term value proposition to their intended audience(s). To me, this question also goes along with some of Koven’s triage questions. Is this worth making a museum out of? If not, maybe you have a roving collection that makes occasional appearances at schools or public events. Maybe you have a storefront museum. Maybe your “museum” exists primarily online, and only occasionally manifests itself in a physical sense. I want to come back to all thee scenarios, as well as Jasper’s idea of literally taking the collection out on the street and seeing what people resonate with.

Again, to move the experiment along, I’m going to say yes to this question. You’ve done your due diligence and looked around, talked to lots of colleagues at other museums and collections, and arrived at the conclusion that your pile of stuff could reach its highest potential to be part of the global conversation in it’s own context, rather than being added to an existing museum’s collection.

“Is this collection sexy/applicable enough to really support a ‘broader mission’ beyond ‘learn about cool stuff’?”

A fascinating question, requiring some real soul-searching! This goes along with the previous question about achieving value. How do we use collections of stuff to create value of some sort? Suse also got at this point with her question about whether we were making a museum from scratch, or making a collection awesome and useful to its audiences. Even if all of the conditions above are answered in the affirmative, it doesn’t necessarily mean we have a museum. We might have an archive, or an educational institution devoted to teaching history through this archaeological lens.  What makes a collection a museum?

To me, the answer to Amanda’s question comes down to curation. Is there an obvious connection between a collection of discrete objects and the global conversation we are always having; “Who are we? Where did we come from? Where are we going?” For me, the best museums let me walk around inside those questions and walk out with a different understanding than when I entered. If the connection can’t be made obviously, and quickly, then the answer to the “broader mission” question would be “No.” and this exercise would turn into something different, though equally fascinating.

As the final brick in the foundation, let’s say that this collection has such obvious connections to big issues that it’s obvious to you that you could construct an experience that would be a clear benefit to a public audience, a more diffuse audience interested in history, and a specialist audience.  This experience would be based on a subset of the collection of objects that is interesting and discrete enough that you feel they need their own manifestation in the world as a museum.  The rest of the collection would need to be stored and cared for its scientific value, but is probably never going to excite much public interest.

How’s that for a better framework to talk about missions?

Making a museum from scratch: Part One – inspirational readings

While my small reptilian brain tries to ingest and synthesize the many brilliant comments and emails you sent in response to Part One, I thought I’d pass along some of the background reading I’d been doing while writing the first post.

Museums of the future: providing the personal, collaborating with the crowd | Culture professionals network | Guardian Professional

http://www.guardian.co.uk/culture-professionals-network/culture-professionals-blog/2012/may/17/museum-development-future-debate?newsfeed=true

Amazon.com: Reinventing the Museum: The Evolving Conversation on the Paradigm Shift: Gail Anderson
http://www.amazon.com/Reinventing-Museum-Evolving-Conversation-Paradigm/dp/0759119651/

Center for the Future of Museums: Some Notes on the Future of History Museums

http://futureofmuseums.blogspot.com/2012/05/some-notes-on-future-of-history-museums.html?spref=tw

The Future of Museums | HASTAC

http://hastac.org/forums/future-museums

What Comes After Digital? – Collections Trust

http://t.co/mn70OcMZ

Seeing museums in 2060 « The Learning Planet

http://thelearningplanet.wordpress.com/2012/05/08/seeing-museums-in-2060/

Press Releases New Report Explores Roles of Libraries and Museums in an Era of Participatory Culture

http://www.imls.gov/new_report_explores_roles_of_libraries_and_museums_in_an_era_of_participatory_culture.aspx