I’m going to stop writing about Kristen Purcell’s MW2011 keynote… right after this. In our discussions of mobiles and visitors, we tend to go straight to our comfort zones and strengths – content and controlled delivery thereof in highly scripted, well-designed chunks, assuming that’s what people want to do.
One of the most useful bits of Kristen’s presentation were findings about how US teens are using mobile technologies. Between 206 and 2009, texting had grown by 27%. More than half of teens use mobiles to text. Landline usage is dropping, and SNS use, IM, and talking are slowly increasing. I was a little surprised to see that emailing is on the decline. I never thought it’d turn into a geezer technology, but it certainly seems to be something only us old folks use now. If you have something to say to teens , it seems that texting is the communication channel they are using more than ay other.
Pew’s research indicates that a typical U.S. teen sends about 50 texts per day. Girls tend to text in more conversational ways, and boys tend to text in instrumental ways. Girls have more fully embraced mobile phones for social communication and are more likely to… text friends daily, call friends daily on cell, and have long text exchanges about personal matters.
What I found intriguing were the findings about adult cell phone trends. U.S. adults (led by the 18-29 year-olds in every category) use their mobiles to:
- Send a photo or video (54%)
- Access a SNS (23%)
- Watch video (20%)
- Post a photo or video online (15%)
- Purchase a product (11%)
- Make a charitable donation (11%)
What ways could we get visitors to take and send photos and videos that were based in museum activities? Are any of you aware of museums that are already using picture taking and sharing successfully?
NOTE: I take this as validation of the feasibility of my idea for a “Spot the broken thing” app where visitors could take pictures of things that they thought were out of order send them to the museum. We’ll see if that idea ever gains any traction. ;-)